Study On Tourists' Nostalgia Experience From The Perspective Of Collective Memory

In the process of urbanization,along with the improvement of material living standards,people's social pressure has generally increased.In the modern society,from nine to five,a single,boring life has given people an unlimited yearning for free rural life.At the same time,the noisy environment,dirty air,and complicated interpersonal relationships also make urban residents often want to temporarily leave the hustle and bustle of the city,return to the mountains and rivers,and the rural villages with simple folk customs,"take a vacation" for the body and mind.As a result,the spiritual phenomenon of " Nostalgia" is becoming more and more prominent among urban residents.People use the holiday to return to the rural pastoral life to seek spiritual relaxation and find themselves in the countryside.The nostalgic experience caused by a deeper tourism motivation is the focus we should pay attention to.However,in recent years,most of the research on homesickness has focused on the fields of literature and geography,and there have been relatively few studies in the fields of ethnology and tourism.Based on this,from the perspective of collective memory,this article takes Wuyuan County Farming Culture Museum as an example,and uses the research methods of grounded theory to conduct a preliminary study on the nostalgic experience of tourists.In terms of the construction of the theoretical foundation,the paper first expounds the research background,significance,purpose and method of the thesis,and paves the way for the subsequent research.Then,by combing the relevant research on collective memory and nostalgic experience at home and abroad,it provides theoretical support for the practical application of collective memory.Finally,the related concepts and basic theories of the thesis and the relationship between collective memory and nostalgia are analyzed.In terms of empirical research,the Hetao Agricultural Culture Museum in Wuyuan County was selected as a case study to analyze the nostalgic experience of tourists from the perspective of collective memory.Through field interviews and participatory observations,the required information is collected,and the threelevel coding method of grounded theory is used to further analyze the text data,and 18 indicators such as nostalgia,history,leisure,entertainment,education and learning are extracted from it.,And 8 core indicators such as travel motivation,collective memory,and travel emotion.Then explore the process of tourists 'nostalgic experience according to the indicator system,analyze the types of tourists' nostalgic experience and the problems existing in the process of nostalgic experience,and put forward relevant suggestions.There are two main conclusions of this study: First,as a cultural space,the museum has a positive effect on evoking the nostalgic feelings of tourists.The Farming Museum serves as a place for condensing nostalgia and a tool for inheriting collective memories.It reconstructs people's collective memories together through corresponding physical displays and shapes a nostalgic space for condensing memories.In such spaces,people's nostalgic emotions Can be reflected,people's sense of belonging and identity can be strengthened.Moreover,in the process of communication,tourists share their memories of farming life and build a collective memory,thereby creating an emotional resonance and obtaining a high-quality travel experience.Second,the nostalgic experience can strengthen the cultural identity of tourists.The visit of the museum helps tourists to establish an emotional connection with the farming culture and enhance the cultural identity of tourists.The higher the quality of the nostalgic experience for tourists,the stronger the sense of belonging of this farming culture,the more it can strengthen the cultural identity of tourists and realize the promotion and inheritance of farming culture.