Research On The Operation Mode Of Extended Warranty Service Of Company A

In recent years,a large number of pharmaceutical companies and medical consumables manufacturers only have obtained the bottom profit due to the implementation of medicine two invoice policy and high-value medical consumable 4+7 procurement with volume policy.Those mentioned companies are struggling and attempting to shift business to the medical equipment,after-sale and extended service industries for possible higher potential income and interests compared with their previous business conditions.Meanwhile,medical equipment manufacturers and the authorized provincial distributors were also multiply impacted by the above two policies and pressure from those business transformation.The profits of the previous equipment supply chain were strictly compressed,and how do these authorized provincial distributors to break out the limitation of the existing mode,accomplish the mode innovation to face the competition and pressure,eventually research new profit growth point? To build a new competition for A company in a changing market environment is the core content in this thesis.This article aims at the above issues,combines the current situation of A company management,adopts methods for discovering,analyzing and solving problems,collects abundant feedback from hospital users and dialogue records from hospital experts and leaders,extended-warranty application files,refers to relative paper,thesis,periodicals and magazines,apply the theory of marketing and service for deeply research on the strategic problems generated during the marketing activities of extended service product and solution,proposes some specific marketing skills.The main contents are as bellows:To expound and analyze the core problem of extended service in company A.by the means of dissecting the service condition in company A,to dig the service content,process,mechanism and performance,recognize limitations in content,deficiency in content,disadvantage in mechanism,performance level,search out the crucial reason for the increasing expense on service business,combine the targeted questionnaire to support the operation mode of extended service.To propose the electronic equipment extended warranty service operation mode to target the increasing expense problem.Analyze the problem cause and questionnaire data,look into the leading the 3rd party companies in extended warranty service,value and judge the operation possibilities of extended warranty service in company A on policy,reliability,economy and technology,confirm the targeted consumers,redesign the service area,year length,price and logistic,make up operation process and mechanism,analyze performance and reach out a positive outcome.Company A operates extended warranty service mode and obtains positive outcome,solve the increasing expense problem,and trends well,which indicates the mode is meaningful for the similar companies with company A,and is propitious to more maturely and healthily promote the electronic medical equipment extended warranty service industry.