Re-designing Of Performance Management System Of Sales Team In Mutual Fund Companey Z

In the public fund industry,talents are core assets and competitiveness.Establishing a performance management system in line with the law of industry development is the key factor for the public fund companies to attract and retain outstanding talents,which is of strategic significance to the companies.Through the actual case of Z Public Fund Company,this paper finds and analyzes the current performance management system of the sales team.Combining with the background and development of public fund industry,and referring to the experience of other companies,the system is redesigned,which is helpful to achieve the organizational goals and improve the organizational efficiency.In the first part of the main body of this paper,the relevant theories of performance management are studied.Performance management is not only a management process but also a communication process.Its purpose is to help the organization complete many tasks and achieve sustainable development.Performance management process can be divided into seven parts: goal setting,effective decomposition,tracking system,performance evaluation,calibration results,assessment application,and improvement process.Common performance appraisal tools include MBO,KPI,BSC,OKR,360-degree performance appraisal,etc.Each has its basis and premise for implementation,but also has its advantages and disadvantages.The second part reviews the development of public funds and analyses the current situation and problems of Z Company's salesman performance management system.The development of public funds has been more than 20 years,with the introduction of various new regulations,homogeneous competition within and outside the industry is becoming increasingly fierce.For small and medium-sized fund management companies like Z Company,only to make a distinctive feature to break through the encirclement,and the mechanism and human resources are the basis for development.Reasonable performance management system can guide staff behavior,motivate talents,improve professionalism and professionalism,and then enhance customer experience and satisfaction,and ultimately help to improve the company's operating performance.At present,the performance management system of Z Company's sales team has some problems,such as too single evaluation dimension,lack of comprehensive consideration,lack of synergy with investment departments,too much emphasis on quantitative indicators,and no consideration of soft indicators,so it is necessary to redesign and study.The third part compares the performance management system of the same industry companies in the public fund industry and re-establishes the principles and programs of the performance management system of Z Company's salesmen.At present,there are three performance management systems in the public fund industry: the target bonus system under budget control,the royalty system for profit sharing,and the simultaneous application of the above two modes.Company Z,taking into account its own situation,drawing on industry experience and looking forward to industry trends,is prepared to adopt the method of performance commission combined with target award.KPI is used as an assessment tool,and the performance management system of sales team is redesigned in accordance with the principles of goal-oriented,processcontrollable,data support and timely cash.The fourth part briefly expounds the supporting measures of Z Company's salesman performance management system.The fifth part summarizes the full text and prospects for the future.The contribution of this paper is to provide a choice of performance management system for public fund management companies,especially small and mediumsized fund companies,which have not yet undergone the restructuring of the public fund management department.The limitation lies in the fact that only short-term incentive has been considered and long-term incentive measures have not been used.Looking forward to the future,with the expansion of business and the establishment of personnel,it is necessary to constantly develop appropriate performance management model,and in the trend of continuous development of large data and artificial intelligence,try to use these new technologies to improve the performance management system.