Font Size: a A A

Research On The Management Strategy Of Maintenance Business Of Yuxin Company

Posted on:2020-12-15Degree:MasterType:Thesis
Country:ChinaCandidate:B WeiFull Text:PDF
GTID:2439330620458470Subject:Senior Management Business Administration
Abstract/Summary:PDF Full Text Request
Yuxin company was founded in 2007,and is headquartered in Xi'an,China.It is a private enterprise focusing on the field of emergency safety.Through restructuring,building value chain and optimizing organizational management,Yuxin Company has gradually improved its competitiveness,and its business has been carried out in many regions and across provinces.In the emergency safety market occupies the forefront of the industry,accumulated more customer resources in the domestic market,with the emergency safety field of education,consultation,training,standard revision,subject research,design,construction,testing,maintenance,evaluation and other industry-wide chain service capabilities.Since 2018,Yuxin's diversified businesses have blossomed in many places,advancing in tandem,resulting in decentralization of energy,weakening of delivery capacity,and unable to fully meet customer demands.We hope to break through the development dilemma and rapidly change the passive situation of the current situation by strengthening maintenance business and changing the existing extensive management.Under this background,the research starts with the development process of Yuxin Company,uses SWOT dynamic analysis method to analyze the external and internal resources environment of Yuxin Company,summarizes the development trend of emergency safety industry,draws the opportunities and threats that Yuxin Company faces,and combs out the company's strategic choices while analyzing its competitors.In the analysis of internal resources,it summarizes its own strengths and weaknesses.Through the comparison of opportunities,threats,strengths and weaknesses,it explores all kinds of choices Yuxin faces,and determines the development ideas in line with the company.Finally,the main measures of Yuxin Company's management strategy and implementation of the new strategy are formulated.Through this research,Yuxin Company will focus on the maintenance business in the field of emergency safety,and implement the strategy of focusing on high differentials and gradually reducing costs.On the basis of further establishing and strengthening the brand,we should make full use of the competitive advantages of the whole industry chain and gradually increase the input of training and service.Through the research of strengthening independent innovation R&D ability and standard revision of Yuxin Research Institute,strengthening the construction of service echelon,increasing the sales ability of maintenance point personnel,optimizing construction management and system process,the barriers of maintenance industry are established,the entry barriers of competitors are increased,and the strategic purpose of the company is finally realized.
Keywords/Search Tags:Management strategy, Maintenance busines, Yuxin company
PDF Full Text Request
Related items