Research On The Improvement And Upgrading Of The Retail Business Of China Minsheng Bank Wuxi Branch

In recent years,with the rapid development of Internet finance,the retail business of commercial banks in China has been innovating and expanding gradually,which has become an important source of profits and a realistic choice for strategic transformation of commercial banks.At present,both state-owned banks and joint-stock banks in China are actively adjusting their traditional business strategies and taking retail business as the main direction of future business development.China Minsheng Bank is a 23-year-old joint-stock commercial bank,and Wuxi branch of China Minsheng Bank is the largest secondary branch under the jurisdiction of Jiangsu province.Under the background of current new normal economy,it is of certain theoretical and practical significance to conduct in-depth analysis and research on retail business and financial reform transformation of Wuxi branch of China Minsheng Bank.This paper takes Wuxi Branch of Minsheng Bank as an example.Firstly,we make an analysis of definition,characteristics and opportunities of Internet Finance and retail business of commercial banks.secondly to explore the impact of the Internet financial minsheng bank,wuxi branch current situation and influence the development of retail business,and then analyzes the Internet retail commercial Banks under financial necessity and feasibility of the improved upgrade;Finally,the paper puts forward the strategy of improving and upgrading the retail business of minsheng bank wuxi branch from the aspects of improvement and upgrading scheme design,supporting and safeguard measures.