The Research On Development Strategy Of The Internet Financial Of Bank Of China Retail Business

Internet technology and emerging business models are changing the traditional mode of financial services; especially for the traditional retail business of commercial bank field caused a huge shock. Internet financial in pay,credit,financial management,relationship and other areas of the core breakthrough innovation, customer behavior also emerged a new change; new requirements are put forward for the development of the commercial bank service.The Bank of China co., LTD.(BOC), as one of the big four state-owned commercial banks in China, the Internet financial strategy is clear,early start has an important role in the industry, but in the current Internet financial competition environment, still faces greater challenges. This paper summarizes the current situation of the development of the Internet finance and BOC retail business is currently Internet financial reality, in-depth analysis of the Internet financial in the field of payments, finance, credit, customer relationship of the impact of the retail business of commercial bank, while uses the SWOT method to analyze BOC retail business in Internet financial competition environment of the advantages and disadvantages, opportunities and challenges faced by, and comparative analysis the main domestic trade commercial banks to deal with the Internet financial strategy has carried on,and finally on this basis,combined with BOC retail business’s institutions at all levels to explore the current actual developments propose advances the strategy of the retail business to deal with BOC Internet financial, retail business for BOC in the era of the Internet financial future development and form a new competitive advantage and puts forward some ideas.