Research On The Core Competence Of Handan 1-hour Mobile Phone Quick Repair

The popularity of smart phones has spawned a huge market for mobile phone maintenance.However,with the prosperity and development of the smartphone maintenance market,many disadvantages have been prominent.The conditions for official after-sales service are harsh and the threshold for maintenance is high.The price of non-official after-sales maintenance is not transparent,the price is generally on the high side,shanzhai accessories are rampant,there is a risk of replacement of mobile phone parts,the quality of maintenance is uneven.All of this damages the rights and interests of smart phone consumers seriously,goes against the development of the smart phone maintenance industry stably,orderly,healthy as well.Facing the mobile phone maintenance market with both opportunities and threats,Handan "1 hour" mobile phone repair urgently needs to seek breakthroughs in the complicated mobile phone maintenance environment,give full play to its technical advantages and brand influence in mobile phone maintenance,and constantly improve its core competitiveness.Taking the development of "1 hour" mobile phone quick repair in Handan city as an example,this paper conducts a quantitative SWOT-CLPV analysis of core competitiveness,focus on Handan "1 hour" mobile phone quick repair,their direct competitors official after-sales service and street personal maintenance.Then the paper concludes the existing main problems in the core competitiveness of Handan "1 hour" mobile phone quick repair: Passive low-frequency customer base and poor customer stickiness;unobtrusive brand advantage and unconspicuous brand effect;Lack of technological innovation and promoting mobile phone maintenance quality;Low service efficiency and irregular workload;Imperfect management system and insufficient collaborative service ability;Weakly enterprise culture and poor staff cohesion;Lack of supply chain management ability and lack of cost competitiveness.The four improvement path of core competence of Handan "1 hour" mobile phone quick repair is proposed accordingly: improving customer service experience,improving the efficiency of management and service,enhancing the capacity of technical innovation and optimizingthe management cost,enhancing the core competence of Handan "1 hour" mobile phone quick repair to "more,faster,better,province".Specifically,(1)to improve customer service experience by enhancing customer brand identity,enhancing customer service experience,extending customer service content and increasing customer service stickiness.(2)to improve the efficiency of management services and enhance the core competitiveness by improving the efficiency of maintenance services,improving the organizational management system and building a knowledge-sharing enterprise culture.(3)to enhance the technological innovation ability by building a platform for learning technical knowledge,providing an incentive mechanism for technological innovation and attaching importance to the vocational training of employees.(4)to optimize cost management and strengthen the classified procurement of mobile phone accessories: "1 hour" regular supply for common new mobile phone spare parts,appropriate amount of wholesale stock for common old,local instant purchase for uncommon old and "1 hour" quick purchase for uncommon new.