Smart Integrated Bridge System Product Development Business Plan

The rapid development of the maritime industry has increased the market demand for the marine electronics industry.The marine electronics industry is also affected by innovation and technology.Domestic marine customers urgently need a marine electronic product that integrates intelligent innovation elements and has a high cost performance.Equipment manufacturers are also unable to provide products that fully meet customer needs.In this context,the company has decided to develop an intelligent integrated bridge system product to enter the domestic market to meet domestic marine electronic equipment based on years of involvement in the marine electronics industry.Balance supply and demand and increase corporate profits.This paper first introduces the research background and significance of the project,the main content of the research and the research methods,and then introduces the products developed by the project in detail,and introduces its organizational structure,R&D team and core technologies from the enterprise level.Etc.,the business model canvas of the product is displayed,the value proposition of the product is designed,and the application market range and development process of the product are introduced from the product level of the research and development.The research process first analyzes the market demand of marine electronic equipment,uses the SLEPT research model to analyze the macro environment,uses the Porter Five Force model to analyze the competitive environment,designs and derives the strategic map of the product development project;The marketing and competition program uses 4Ps analysis model to study the marketing strategy of the product,and analyzes the product's competitiveness and obtains the product marketing competition plan.Finally,it analyzes the financial,financing and project risks,and has done financial analysis.The annual forecast analysis of investment cost,project profitability,profit and loss estimation,and cash flow estimation in five years,the project's investment income potential is obtained through forecasting data,and the financing scale,model,term and duration of the project are studied in financing analysis.The fund use plan,in the risk analysis of the project,made detailed risk assessments for the entire project in terms of technology,market,operation,management,human resources,financing,and finance,and formulated countermeasures for various risks.The paper makes detailed research and analysis on the project implementation environment,product marketing and competition strategy,project finance,financing and risk prevention and control,combined with the company's own competitive advantages and project resources,and uses scientific financial forecasting.The project prediction data obtained by the model proves that the research project has a high return on investment and a large profit growth rate,and is a project with strong profitability.