The Study On The Competition Tactics Of Rosemount In China

Emerson process management is a glober leader in bring technology and engineering together to provide innovative solutions to customers in electronics and telecommunications; process control; industrial automation; heating, ventilating and air conditioning and appliance and tools. A very important part of Emerson process management is the Rosemount division.This thesis synthetically analyzed the instrument industry about its characteristics, the present situation and the developing prospect, the process control instrument technology current status and its developing orientation, the demand analysis on the instrument market. On the base of an alysis the thesis tried to make athorough study about the competition environment of the instrument industry by using Michael Porter's theories on Competitions trategy and SWOT Analysis; PEST Analysis ; Study the macroeconomic environment RMT facing. Through the analysis about the opportunities and threats the instrument industry facing, it is definite that the RMT's strengthen is brand,technology,quality,innovate. Weaken is price,material. The Competition strategy which combines overall cost leadership and diferentiation should be adopted by Emerson process management China is currently the second largest energy consumer in the world RMT had account for excellent achievement in power,Oil & Gas,ChemicalWith the devement of economical of china, Urbanization and domestic consumption increase Real state, automotive and other market growth. China's rapidly growing economy will drive energy demand growth. RMT has surpass all competer in process control. RMT will be recognized as the world leader in the desigen and manufacture of process instrument in the coming year...