The Growth Ability Assessment Of Export Cross-border E-commerce Company

Export cross-border e-commerce is a new business with soaring growth speed,within which appears a lot of startups,however,most of these companies die quickly.The limited understanding of their own growth capability is the main reason for their short live.Hence,it is important for individual company to understand their own growth ability and current growth status of the whole industry,which has the significant impact of their consistent and healthy growth.It is in this context that this thesis intends to conduct an assessment on growth ability of export cross-border e-commerce companies.After reviewing the current study of cross-border e-commerce and enterprise growth theory,and analyzing the growth insights,growth trends and environment of targets,this thesis chose the appropriate assessment system to assess the growth level.With the suitable financial data collected,this thesis calculated the final assessment formula by using the factor analyzing method.In the end,based on this formula,this thesis conducted growth ability assessment for targets.In general,growth level of export cross-border e-commerce enterprises has not significantly improved or decreased in the past four years.For dispersion analysis,in 2018,the growth level of each enterprise varies greatly,and the dispersion degree is also large.In terms of annual growth ability analysis,growth scores are quite similar in 2015,the distribution was close to the bilateral symmetry,with limited number of outliers.In 2016,growth scores are also quite similar,with the bilateral symmetry and reasonable number of outliers.The situation is the same as year 2017,however,in 2018,growth scores are quite dispersed with many outliers.Regarding to cluster analysis,only a small number of enterprises perform well,the majority of companies are still in the developing stage.