Financial Analysis Of YY Company Based On The Harvard Analytical Framework

With the popularization of the internet, new technique, new mode, the environment of software industry has become complicated. We should speed up the transformation of software industry. In fact, our country has given policy support. Though the complicated environment gives a challenge to the software industry, however it also provides the opportunity with the development of the software industry. In order to improve competitiveness, the YY company which is one of the leading companies has to meet the challenge, to accelerate the strategic layout, to accelerate the technological innovation and to enhance the market competitiveness.Financial analysis activities existing for a long time, but few people use the Harvard Analytical Framework as an analytical tool to analyze the financial position of a software company. Most conventional financial analysis is the use of single traditional financial analysis methods, such as ratio analysis and comparative analysis. But this paper use Harvard Analytical Framework as analysis tools. By the study of YY company’s development strategy, accounting analysis, financial analysis and prospects for the company’s analysis of the overall financial situation to make a scientific evaluation. There is a certain sense of innovation in the field of analysis and analytical methods. This study is mainly on the financial statements of the YY company. The use of a large number of financial indicators for the past five years of the YY company to analyze the financial situation. By the size of the index to make assessment of the financial position of the YY Company. Such evaluation is not entirely accurate. So, this is the shortcomings of this paper. But to strengthen management, improve management efficiency and promote the company’s development is significant.In this paper, by the financial analysis, using the Harvard Analytical Framework of YY company to conduct a comprehensive financial analysis, expanding the scope of application of the Harvard analytical framework has academic value. And also related research enriches the theory of software development, software development enterprise management to provide theoretical guidance. And with the method of financial analysis based on the Harvard Analytical Framework to analyze the financial figures of YY company, in order to find the problems of the YY company in developing. Finally, offer some measures to deal with the problems. Only in this way can the YY company develop steadily.