Research On Competitive Strategy Of X Express Company

The development of China’s express delivery industry began in the late 1980 s,China Post(EMS)is the first to operate express business,but also the most abundant express network resources in China.After years of development,the express delivery industry has witnessed the emergence of many private express enterprises in the 1990 s.With the development of economy and information technology,the express delivery industry has shown a vigorous development trend,and the market competition is very fierce.After successive rounds of merger and elimination of the fittest,in addition to the state-owned EMS,The private express enterprise giants represented by Shunfeng,Zhongtong,Yuantong,Shentong and Yunda have gradually emerged.At present,the express industry has become an important part of China’s national economy.At present,although the express delivery industry is still in the stage of rapid development,but affected by a variety of factors,China’s national economic growth has actually slowed down,coupled with vicious competition,resulting in China’s express delivery industry’s business volume and income are declining in varying degrees,which will bring the competition of the entire industry will be more intense and Cruelty.Taking X Express Company as an example,When we analyzed the competitive environment that the company is currently facing,we chose the Porter Five Force Model and the PEST Analysis Method.establishes a competitive strategy combination suitable for the company’s development and puts forward specific implementation strategies and safeguards.Through the study,X Express Company can understand itself more clearly,understand its own positioning,based on its own situation,adopt differentiation strategy,and put forward product,service innovation,market segmentation,brand planning and marketing,talent promotion,focus on supply side reform,e-commerce strategy measures.This paper provides some reference suggestions for the competition and development of the second echelon private express enterprises represented by X Express Company,which is helpful for the long-term development of the enterprises.