Research On The Status Quo Of Shenyang Metro's Shaping Of The City's Image And Its Promotion Strategy

With the rapid development of urbanization and population aggregation in China,it is impossible to meet the existing economic activities simply by relying on the ground traffic,which has become a phenomenon that can not be ignored.In this case,subway construction is inevitable.Choosing subway as a travel tool has become an effective way to reduce road congestion.Shenyang Metro opened on September 27,2010.It is the seventh city in China and the first city in Northeast China with Metro.In the past ten years,the opening of Shenyang Metro not only brings great convenience to the citizens,but also becomes an important window to shape and promote the city image of Shenyang as an important means of transportation.Purpose:This paper takes Shenyang Metro as the research object,analyzes the influence of its basic functions,economy and culture on shaping the image of Shenyang City,combs the existing problems,and tries to put forward the strategies to solve the problems.As a means of transportation,while alleviating the ground traffic pressure of Shenyang,we should make good use of the "business card" of the subway,and strive to expand the thinking and ability of Shenyang subway to shape the city image.Material and method:Using public goods theory,CIS theory,externality theory and public relations theory,through the methods of investigation and analysis,comparative analysis and literature research,and using SWOT and PEST analysis model,the data and content obtained from the investigation and literature review are systematically analyzed in order to understand the development of Shenyang Metro and the positioning of the city image.Results:Find out the problems of Shenyang Metro in five aspects: operation mileage,resource development,design publicity,carrier construction and boarding and landing behavior,and start to analyze the causes of the problems from the aspects of construction speed,regional business environment,excavation foothold and supervision strength.Conclusion:In view of the five problems analyzed in this paper,the author puts forward the corrective measures and control methods proposed by the government,Metro enterprises,passengers and other aspects as the main body,so as to improve and build the ability of Shenyang Metro to shape the city image.