The Present Situation Of The City Image Dissemination And Promotion Straregy Research

In1999in weihai in shandong province in China central television on the Chinesefirst city image promotion, cities began to towards the road of the city imagedissemination in China. With the development of global economic integration andimprovement of the urbanization process in China, growing competition between citiesand cities, urban competition is no longer limited in urban economic strength ofcompetition, city’s soft power is playing an increasingly important role in urbandevelopment. Good city image as an important part of city soft power, become the focusof city competition. Image of the city is a city culture connotation, development level andcivilization degree of the integrated embodiment, is an important intangible assets, city tocity bring huge potential economic value and social value. At the same time, the image ofthe city is a city in the audience heart feelings and impressions, the spread of city imageis dependent on the media, it is only through the spread of powerful to better show theimage of the city, improve the visibility and reputation of the city, create city brand.At present, our country city image communication into a climax period, cities haveaware of the importance of the city image dissemination, strengthen city imagecommunication. But, in the process of city image dissemination, cities in our countrybecause of the influence of the planned economy system for a long time, and the lack ofbrand awareness, city leads to the monotony of city image and urban appearance forthousands of city.This paper first describes the status quo of China’s city image dissemination hascarried on the thorough summary and analysis, through the analysis of the situation andteased out of the city image dissemination of some of the problems in our country, finallyaccording to these problems in the future how to improve city image disseminationactivities put forward some solving strategies. Through the analysis of this article, cancarry on the image transmission in the future for the city and city branding activitiesprovide certain guidance and inspiration.