Study On Designing And Spreading The Tour Image Of Shenyang City

Compete along with the tour industry of turn worse, mold the good citytour image gradually become travel the destination the tour develops the strategic importance to constitute the part.Hand over to melt according to the course, the thou masters and wins the west now with each other the big fusion of the thing is inevitable request that travel the image plan's development. Through the effort that the reform opens more than 20 years, many tour cities of China contain substantial development, but because of being limit by the various factors, the tour image of the city is not fresh and clear, also being tend in in travel the item development similar, this turn the faintness that the ineluctability causes the city travel the image, thus losing the competition ability.How set out from the oneself characteristics, mold the fresh and clear city tour image, become the Chinese city tour development to need the problem for resolve in the day.This dissertation starts with discussing the relationship between the theory of customer value and city tour image, so does the theory of CIS, by applying theories in relevant subjects, such as tourism, tourism geography, regional geography, behavior geography, tourism masterminding, marketing, spreading and so on. After it, the text designs the city tour image of Shenyang and confirmed its main approach for spreading from practice. The whole body can be divided into several parts as following:The first part expounds the theory connotation of designing and spreading to the city tour image. On the basis of introducing basic content of relevant theories, this part analyses the contact between it and city tour image designed and spread to offer theoretical foundation for designing the city tour image in ensuing chapters.The second part carries on local research to Shenyang, including the analysis of tour resources, Place context analysis and Liaoning tour SWOT analysis.Three part is basis two parts of the analysis assurance Liaoning city tour image of fixed position.Four-part cent is the dissemination of the tour image of the Liaoning city...