Research On The Performance Evaluation Of M & A Integration Of Sailing Group

In recent years,with the pace of reform and opening up and the support of national policies,China's transportation industry is booming,the development of the automobile industry has reached unprecedented prosperity,the output and market share of automobiles are increasing year by year,China has become the world's largest automobile production country and consumer market,and related to this industry,China's tire industry has also achieved rapid development since 2006 China's tire production has always been the first in the world.On the one hand,the rapid development of the tire industry has exposed the problems of blind investment and overcapacity;on the other hand,with the development of the industry and market demand,higher requirements have been put forward for the technical performance and scientific and technological content of the tire.Driven by many factors,China's tire industry has entered the critical period of transformation and upgrading;in order to further survive and develop,the enterprise The integration of M &A between industries widens the path,so the integration of tire industry is more and more.M&A integration has become the theme of enterprise development strategy more and more.How to evaluate and analyze the results of M &a scientifically and reasonably,and how to determine whether M &A has given full play to the synergy effect has become more and more important.In view of this,this paper mainly analyzes the merger and acquisition integration of Shandong Jinyu Industrial Co.,Ltd.of Sailun group.Based on the relevant research results at home and abroad,this paper uses the event research method,factor analysis method,financial and non-financial index methods to calculate the cumulative excess return rate of enterprises in the window period to measure the short-term merger and acquisition performance of enterprises,and uses the basic financial method Business indicators and non-financial indicators deeply analyze the impact of M &A on thelong-term performance of enterprises,analyze and evaluate the integration performance of Sailun Jinyu group in the process of M &A integration,summarize the existing problems in the M &A integration of Sailun group,research and analyze the stock price changes after the M &a integration of Sailun group and the changes of financial and non-financial indicators to explore the M &A integration of enterprises Whether hehe can improve the performance of the enterprise,increase the wealth of shareholders,and improve the value of the enterprise,and hope to give some enlightenment to the M &A integration of related industries in the future.