Research On Video Information Stream Advertising Problems And Strategies

In today's mobile marketing environment,information flow advertising is used as an advertising form that can be hidden in the information flow of various media platforms,implicitly conveying user brand information,and maximally not interfering with the user experience.Favorite.With the advent of the video era,video streaming in the form of video is evolving at a rapid rate and is increasingly favored by more and more advertisers.This paper starts from the perspective of communication,first defines the video information flow advertisement,including the characteristics of its development,and proposes the value formula of video information flow advertisement based on the introduction of its characteristics: advertisement Value = audience(media value)*{touch(form value)+ content(creative value)}.This article begins with the fourth chapter to analyze the current problems of video information flow advertising,mainly from the aspects of delivery,content,users,media and effect evaluation,through the analysis of the current problems of video information flow advertising,Put forward specific strategies,and hope to provide some useful suggestions for the development of video streaming advertising in China.