Research On The Development Strategy Of Hebei Port Engineering Company

At present,the overall national construction market competition intensified,market demand reduction,overcapacity.The production environment of hebei local enterprises is also facing a huge test,how to seek improvement in stability in the treacherous construction market,enterprise development strategy research is particularly important.This paper takes hebei port engineering company as the research object,comprehensively uses a variety of research methods to explore the development strategy choice suitable for the port engineering company,and forms the strategic management plan that can be implemented in the enterprise,so as to steadily expand the business market and realize the purpose of improving the enterprise's efficiency.First of all,it reviews the theoretical research results of development strategy management at home and abroad,defines the concept of development strategy,and sorts out the relevant analysis methods such as SWOT analysis,PEST analysis and porter's five forces model,laying a foundation for the research of the paper.Secondly,through the analysis of the port engineering company's operating environment,including the macro environment,the industry environment,the engineering company's development status analysis,find out the existing problems,and analyze the causes of the problems.Thirdly,according to the existing problems,the development strategy of the port engineering company is optimized,and the development strategy is determined.From the enterprise overall strategy,vigorously implement the "go out" development strategy;Adjust the enterprise structure and carry on the transformation;At the same time,implement competitive strategy,including cost leadership strategy,project differentiation strategy,etc.Finally,relevant measures are formulated to ensure the smooth implementation of the program.Organizational structure,professional personnel training,enterprise technical strength and financial management optimization,enterprise brand building and otheraspects.Combined with the company's actual situation,the development direction is clear,both internal and external,and strive to make the port engineering company bigger and stronger.