Research On Development Strategy Of GA Company

In the 21 st century,China's civil aviation industry is booming,and the scale of civil aviation transportation fleet continues to expand,driving the rapid development of the aviation maintenance industry.As of the end of 2018,there were 60 transport airlines and 3,639 transport aircrafts in the country's civil aviation,and the aircraft maintenance market was huge.In recent years,the domestically produced aircraft ARJ21 has been put into operation,and the C919 large aircraft project is also steadily advancing,prompting the maintenance market to expand further.On the other hand,after entering the WTO,foreign maintenance companies and original equipment manufacturers have entered the domestic aircraft maintenance market one after another,which has intensified market competition.At the same time,domestic aviation maintenance companies are also faced with unfavorable factors such as technological monopoly of aircraft and original equipment manufacturers.External opportunities and challenges coexist,and it is very important for aviation maintenance companies to use their own resources and capabilities,develop strengths and avoid weaknesses,establish market competitive advantages,and choose appropriate development strategies.GA Company is a civil aviation maintenance company with very comprehensive maintenance capabilities.Its main business covers five strategic units: line maintenance,heavy maintenance,component maintenance,aviation training,and parts manufacturing.Its operating income mainly comes from China Southern Airline and the third parties.client.Since its establishment in 1989,seizing the opportunity of the rapid growth of the maintenance industry,the company has developed rapidly and has grown into a first-class,world-renowned aircraft maintenance company in Asia.In recent years,the aircraft maintenance business has been relatively saturated,and the growth momentum of GA Company has slowed down.This article studies how GA Company chooses its development strategy and determines the implementation of safeguards for its sustainable and healthy development.This article is divided into five chapters.The first chapter analyzes the current background of the GA Company and the significance of the research company's development strategy,enumerating research methods,research ideas and innovations.The second chapter uses the PEST model commonly used in corporate strategic analysis to analyze the macro environment of GA Company,and uses the Porter Five Forces model to analyze the industry environment and industry competition situation of GA Company.This is to find out the opportunities and threats in the operation and development of GA Company.The third chapter analyzes the internal environment of GA Company,analyzes the company's development profile,resources and core capabilities,and finds its advantages and disadvantages.Chapter 4 uses the SWOT analysis model to summarize the internal and external environment of GA Company.According to the opportunities,threats and advantages and disadvantages in the external environment,strategic options analysis and strategic comparison,combined with industry policy matrix,determines The high difference development strategy of GA Company,and points out the direction of strategy implementation,and Chapter 5 provides safeguard measures for the implementation of the strategy from multiple links such as technology research and development innovation,marketing,benefit management and control,talent training,and formation of strategic alliances.