A Commercial Plan Of Guangzhou BD Company Smart Glasses

Since the invention of the computer,communication between man and the outside world has become increasingly manifest in the interaction between man and machine.Human and machine interaction has experienced from the computer keyboard,mouse,mobile phone touch screen to today can through his speech,expression or more natural gestures to control the machine,the interaction which is the most close to human natural habits of communication.The most convenient carrier for human-computer interaction through voice,gesture or facial expression may be smart glasses,because glasses are closest to the eyes,mouth,ears,etc.In the future,smart glasses will become the virtual assistants of every human being.Guangzhou BD company development is an ability to walk into People's Daily life intelligent glasses,the project is based on the market for full investigation,as well as an introduction to the enterprise situation of guangzhou BD company and market analysis,to determine the business model of intelligent glasses project.In the project study,respectively by using PEST analysis,porter five model analysis and SWOT analysis on the current macro environment and industry environment for the development of intelligent glasses are analyzed,and think that the development of the intelligent glasses in China is still in the initial stage,has a large market space.In the marketing strategy of the project,STP analysis and 4P marketing strategy were adopted to determine the main product positioning and market positioning of BD smart glasses.In this paper,a comprehensive financial analysis of the smart glasses project of BD company in guangzhou was made,and the financial plan for the development of the project was developed.There are many risk factors in this project,and the risk response strategy is formulated to ensure the smooth implementation of the project.The risk and benefit exist simultaneously,and the exit mechanism of BD smart glasses project also guarantees the rights and interests of investors to a certain extent.At present,smart glasses have the following problems: they are not fit to be worn in daily life.The function is general,but the price is too high;The battery life of glasses is too short,human mirror interaction needs to be improved;There are no privacy concerns.Through breakthroughs in optical solutions,smart glasses can be difficult to distinguish between appearance and ordinary sunglasses,and support a variety of styles.The price accepted by the general consumer;High efficiency and low power processor and display parts,no battery life concerns;There was a clear indication of the privacy concerns of the surrounding people.In marketing,the initial mode of crowdfunding is to get rid of the dependence on sales channels and product certification.