Business Plan For Smart Wearable Band Project

It is an intelligent society in the 21st century, intelligent production and intelligent life will be the inevitable trend of the future society, so the intelligent industry will become a mainstream in the future society, and intelligent bracelet is an distinct instance in increasingly prominent intelligent society. Shenzhen PZ company will launch the intelligent bracelet project as the market demand, and plan to make innovation in the product concept, business model and service model areas. The purpose of this intelligent bracelet business plan is to provide a guideline for Shenzhen PZ company while launch this project. In this paper, it will study the significance of intelligent bracelet in intelligent society and the historical status in the development process of intelligent society, also it will study specifically the business model of this project and the related management points such as strategy management, project management, marketing and financial management etc..This business plan will use PEST module tools to analyze the external environment of intelligent bracelet industry; use the Porter’s five forces model to analyze the internal situation of the industry, make it clear for the current status and market share; use SWOT tools to find the breakthrough points for the project; at marketing area, use STP tools for sub-market, search the target market and accurately define the marketing positioning; use 4P marketing mix strategy to improve the market system; through the financial management knowledge, to forecast the investment and financial situation for the project, also to evaluate the possible risks, it will not only control the whole architecture of this project at financial level, but also efficiently avoid the unnecessary loss, to establish a firm economic foundation for the company’s continuous operation and development.