A Study On The Attraction Of National Forest Parks From The Perspective Of Tourist Perception

National forest park is a complex,which has a variety of functions such as sightseeing,resort entertainment,ecological tourism,education,scientific activities and so on.As an important representative of natural tourism resources,National Forest Park has high ornamental value and good ecological education value,which has a unique attraction for tourists.However,after many years of operation,many national forest parks have gradually slowed down the construction and development,and problems such as the aging of tourism products and the single structure of tourism products have become increasingly prominent.How to maintain the tourism vitality and attraction of National Forest Park is an urgent problem to be solved in the sustainable development of its tourism industry.This article takes Jiuyi Mountain National Forest Park as an example to study its attractiveness and related influencing factors through theoretical analysis and empirical analysis.First of all,it summarizes the relevant research overviews of tourism attractiveness and national forest parks,and defines related concepts such as tourism attractiveness and tourist perception.Secondly,combined with the existing relevant research,this paper puts forward five main influencing dimensions of tourism attraction evaluation ofJiuyi Mountain National Forest Park,and further subdivides these five factors into 20 specific indicators,and then designs the research questionnaire of tourism attraction improvement of Jiuyi Mountain National Forest Park based on these corresponding indicators.Then,through the field questionnaire survey,the corresponding data were obtained,and the data were analyzed accordingly,and the relationship between each evaluation index and the tourism attraction of Jiuyi Mountain National Forest Park was studied.Finally,according to the results of empirical analysis,the paper puts forward some measures to enhance the tourism attraction of Jiuyi Mountai National Forest Park.The research results show that the influencing factors of the tourism attraction of Jiuyi Mountain National Forest Park include tourism resources,tourism facilities,the brand image of the scenic area,the accessibility of the scenic area,and the degree of differentiation from other tourist destinations.And these five dimensions have a positive correlation with the tourist attraction of Jiuyi Mountain National Forest Park.The study also came up with several measures to enhance the tourist attraction of Jiuyi Mountain National Forest Park: first,the diversity of tourism products in the scenic area,and second,the construction of related tourism service facilities in the scenic area.To enhance the experience of tourists,the third is to actively shape the distinctive brand image of the scenic spot and enhance the popularity of the scenic spot.The fourthis to optimize the traffic environment of the scenic spot and improve the accessibility of the scenic spot.The fifth is to deeply explore the cultural connotation of the scenic spot and integrate the landscape and culture.The tourist attraction of Jiuyi Mountain National Forest Park is of great significance for its long-term development.Given the constraints of resource conditions and research capabilities,this study needs to be further improved.