| In recent years,many traditional companies have begun to transfer their business from domestic to abroad because of the fierce competition internally.Many of these companies have chosen well-known eCommerce platforms like eBay,Amazon,etc.as first choice.Nevertheless,this trial might not be a promising way to establish a successful business in the long term.Nevertheless,this trial might not be a promising way to establish a successful business in the long term.Long shipping time will typically cause high logistic costs.As a result,it doesn't only increase cost but also jeopardizes the total sale value with a shorter selling window period.Secondly,policies change frequently on third-party platforms from time to time.This potential risk does harm to every eCommerce company.Those are the two key factors that need to be improved from marketing to logistics.Firstly,the author introduces the P company development situation from products,operation mode,and logistics aspects utilizing the SWOT method to do a self-evaluation and the PEST method in a broader view to discuss the future opportunity in the international eCommerce business.Last but not least,P company was analyzed by comparing it with the leading eCommerce company in the pet industry BarkBox from the product,marketing,and logistics aspects,respectively.By all means,the author tries to find out the P company operation strategy problems through those efforts and provides some specific solutions in correspond.To supply customers with competitive differentiation products and to run social media to increase influence among potential customers are two operation improvements in marketing aspects.Besides,logistic optimization,sales channel upgrade,human resource improvement,etc.are included in the final solution in terms of operation strategy improvement.This thesis is suitable to solve the P company's problem and suits many other small firms as well that are running an eCommerce business on a third-party platform. |
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