Exploration On The Development Path Of County Tourism

Since the Rural Revitalization Strategy was proposed,using tourism resources and agricultural advantages to promote regional tourism has become a development trend and inevitable choice.In addition,with the increasing demand for a better life,county tourism has been favored in recent years.In order to develop county tourism,we should first fully understand the predominant resources in the region,then optimize and integrate them,and then improve the farmers' income by optimizing the agricultural industry.The development of county tourism plays an important role in accelerating the integration of urban and rural areas,narrowing the gap between urban and rural areas,and improving people's living standards.In this paper,taking Zhuanglang County as the study area,we investigate the development background,development characteristics,development process and domestic and foreign research status of the county tourism by referring to the literature.We also use the SWOT method to analyze the advantages and disadvantages,development opportunities and challenges of the tourism development of Zhuanglang County.The tourism's contribution to the environment protection,social harmony and economic development are analyzed.The results show that:? In the process of tourism development in Zhuanglang County,there are many types of tourism differentiation,typical of which includes scenic spots,farmhouses,farms,ecological houses and so on.The prototype of agricultural science and technology park has been formed,and the scale of development has gradually expanded.? Through the analysis of the advantages,disadvantages,opportunities and challenges of tourism development in Zhuanglang County,we find that natural resources are the advantages of tourism development in Zhuanglang County.Zhuanglang County has beautiful environment,convenient transportation and a long history,which is absolutely suitable for tourism development.However,the local government lack awareness to develop the tourism,and fails to make full use of the local resources.Therefore,in the future,the government should vigorously support the development of tourism and increase investment in infrastructure.? The results of regression analysis show that service quality and income level have a positive effect on promoting the development of tourism in Zhuanglang County,and the impact of service quality is greater than that of income level.While the relationship between traffic condition and tourism income in Zhuanglang County is negative,which means improving traffic condition can promote the development of tourism to a certain extent,but if we ignored the ecological protection in the process of highway construction,the quality of tourism ecological resources would decline,which would in turn affect the development of cpunty tourism.? The suggestions for the development of tourism in Zhuanglang County include: scientific investigation and reasonable planning;highlight the characteristics of "agriculture,rural areas and farmers" and pay attention to the development of agriculture;display the local cultural characteristics and improve the cultural connotation;strengthen the product promotion and build the core brand of agriculture;enhance the government support,standardize the relevant laws and regulations;improve the quality of employees and the service quality.In a word,the development of tourism has the comprehensive benefits for social,economy and environment.Tourism industry in Zhuanglang County has begun to take shape with good development prospects and advantages.In the future,the government should increase the investment of infrastructure,make scientific and reasonable planning of land resources,improve the quality of agricultural products,improve the service quality,guide the farmers to play the main role,and develop the tourism industry to a large-scale and standardized direction.