The Research Of Competition Strategy For Liaoning JT Heavy Equipment Group Co.LTD

With the rapid development of economy and the increasing competition in the foundry industry,JT company has also exposed many problems in the process of rapid growth,which have gradually emerged and become the bottleneck for further development and expansion of the company.In view of the increasing number of competitors and the increasing strength of competitors,the company must complete its own strategic positioning and scientifically formulate future competitive strategies in order to stand out from competitors and achieve long-term development.Therefore,it is of great significance for the development of the company to scientifically analyze the industrial competitiveness of liaoning JT heavy equipment group co.,ltd.through the combination of industry research and competitive strategy,and select the competitive strategy suitable for the future development of the company.This study used the SWOT strategic analysis tools,such as the scientific analysis of the internal and external environment of JT company differentiate JT company in the current market environment as well as the various opportunities and threats of JT company advantages and disadvantages,on this basis,through the SWOT matrix analysis accurately strategic positioning,eventually science and choose suitable for the company's competitive strategy and strategy implementation measures,and combined with the actual operation situation of company technology research and development,product quality,marketing way and the safeguard measures on cost.According to the strategic objectives and positioning the above analysis,based on the changing of Chinese foundry industry demand,combined with JT company's external environment and its own resources,cost leadership strategy should be taken to improve their own competitiveness,through internal innovation of technology research and development,product upgrading,product structure,promoting the core competitiveness of enterprises constantly,advantage will focus on in the field of auto mould casting and machine tool castings to obtain competitive advantage.