Analysis Of The Motivation And Effect Of Suning.com’s Introduction Of Strategic Investors In The Context Of New Retail

The rise of the Internet economy has brought a considerable impact on the physical retail industry.In recent years,my country’s traditional retail industry has generally experienced a slowdown in growth rate and a decline in economic benefits.Due to factors such as single sales channels,intensified industry competition,and consumption upgrades,the competitiveness of traditional brick-and-mortar retail has been weakening day by day.Jack Ma proposed the "new retail" model at the Yunqi Conference held in October 2016.He believes that the coordinated development of online and offline integration can significantly alleviate the dilemma of the traditional retail industry.customer traffic.In November of the same year,the General Office of the State Council promulgated the "Opinions on Promoting the Innovation and Transformation of Physical Retail",and retail companies have begun to explore new retail models and transform to get rid of the crisis of declining performance.From 2015 to 2016,Suning.com chose to introduce Alibaba as a strategic investor,which greatly accelerated its transformation process by cooperating with e-commerce companies.This article takes Suning.com’s introduction of Alibaba as a strategic investor to analyze its motivation and effect,in order to provide a useful reference for the transformation and development of the retail industry.After expounding the research background,research significance,research status at home and abroad,related concepts and theoretical basis,this paper introduces the relevant process of the strategic cooperation between Suning.com and Alibaba,the follow-up integration and the"online and offline integration and synergy of Suning.com".The development of "new retail",analyzes the motivation of Suning.com to introduce Alibaba as a strategic investor;analyzes the financial performance of Suning after introducing Alibaba’s strategic investment from the aspects of profitability,solvency,operating ability,and growth ability;And from the perspective of strategy,corporate governance,internal management,and market development,it comprehensively analyzes Suning’s performance after introducing Alibaba’s strategic investment;the analysis draws a conclusion:After Suning.com introduced Alibaba as a strategic investor,the company’s performance and The development trend has indeed improved significantly,and the transformation of "new retail" is also on the right track,from focusing on offline development to offline and online integrated development.The strategic cooperation between Suning.com and Alibaba has brought a turning point in the development of Suning.com.As a leader in traditional retail enterprises,Suning.com has made similar enterprises more deeply aware of the "new retail" model.Connotation;the introduction of strategic investors is an important way to promote transformation,and it also provides other companies with relevant experience in transformation.