Research On The Development Strategy Of Rural Tourism In Yongcheng City

Rural tourism is quite different from the traditional tourism mode.Due to its rural nature and culture,rural tourism is in line with the feelings of many tourists who are tired of the city to get close to nature and return to the countryside.It has been favored by more and more tourists,and rural tourism has achieved rapid development.Yongcheng is a resources city,which is facing the threat of resource depletion,requiring economic structural adjustment and transformation.Yongcheng is rich in rural tourism resources,begun to take shape,the rural tourism development has become a new economic growth point,but at present,it has some problems,such as the low level of development,the imbalance of urban and rural development,and the ecological environment crisis,the existing development model has encountered a development bottleneck..In the new historical conditions,the study of Yongcheng rural tourism development strategy,to promote the rural tourism development,narrow the gap between urban and rural,optimize the industrial structure,transform the mode of economic development,has the vital significance.At first,this paper adopts literature analysis,studies the related research content of rural tourism at home and abroad,draws The more mature theory of strategic management,sustainable development,and industrial integration,as a guide.Then through the field investigation of the main attraction of Yongcheng rural tourism,related departments and personnel,studies the existing development mode,and classification,integration,evaluation of rural tourism resources.At the same time,uses the SWOT analysis method,closely combines with the actual situation of Yongcheng,analyzes the advantages and disadvantages of Yongcheng rural tourism development,and the internal and external opportunities and challenges.Through the deficiency of the four kinds of rural tourism development model,with their own strong complementary to each other as the breakthrough point,combines with the Yongcheng city center`s advantage of infrastructure and supporting industrial,from the development of“The global tourism” and the realization of coordinated development of urban and rural areas,demonstrates that Yongcheng city should choose “The development mode of rural tourism of ring city type”,and clears the strategic goals and strategic stage,formulates the strategic guidelines.In the end,in order to ensure the smooth implementation of strategy,from the government-led,market-oriented process,industry sustainable development,and so on,puts forward strategic measures.So as to provide certain reference for Yongchengrural tourism development and the economic transformation.