Study On Development Issues Of Rural Tourism Of Jincheng City In Shanxi Province

With the development of China’s economy and the improvement of people’s living standard,more and more people choose to leave the big cities in their spare time.They want to go to the countryside to feel the comfortable life of leisure,see the green mountains and rivers.Under this background,rural tourism came into being.Jincheng city,Shanxi province,as a traditional resource-based city,in recent years,response to the policies of country’s industrial transformation and accurate support poverty reduction,developing rural tourism vigorously,to open up a new chapter for the economic development of Jincheng,has also greatly improved the incomes of local farmers,contributing to the solution of the "three rural issues’"in Jincheng.The development of rural tourism in Jincheng has a good overall trend,but there are also various problems.This paper investigates and studies the problems existing in the development of rural tourism in Jincheng and puts forward relevant countermeasures.First of all,based on the collection of rural tourism related literature at home and abroad,and based on the related concepts and theoretical,this paper analyzes the present situation of rural tourism development in Jincheng City,from many rural tourist attractions,Huangchengxiangfu,Xiyagou and Situ Town were chosen,They belong to three different types.Secondly,through on-the-spot investigation,from the perspective of visitors about the development of rural tourism in Jincheng,they hope that the development of rural tourism in Jincheng should focus on "improving hygiene",but also to know the development of rural tourism has brought negative effects to farmers,and they think "lack of infrastructure" is the first problem should to slove.Third,through the analysis of SWOT,this paper analyzes the advantages,disadvantages,opportunities and threats in the process of developing rural tourism in Jincheng.Fourth,after investigation and analysis,it is considered that the following problems exist in the process of developing rural tourism in Jincheng,Including the lack of investment in scenic areas,and infrastructure is not perfect.Rural tourism industry chain is short,and other industries lack of linkage.Marketing means should be updated,and lack of tourism professionals and farmers lack of self-development.Finally,in order to solve the problems in the development of rural tourism in Jincheng,the author puts forward the measures to increase the capital investment,and improving the infrastructure.At the same time,extending the rural tourism industry chain,establish the linkage mechanism of the rural tourism industry,and updating the marketing means.Strengthen the training of tourism professionals and raise the ability of farmers to develop rural tourism by themselves.