Research On The Performance Evaluation Of Internet Companies

With the development and progress of science and technology,Internet technology services have played an increasingly important role in people's lives.The Internet industry has become driving forces for the development of the national economy in China.Research on the performance evaluation system.In response,in the face of the "Internet +" era,more and more companies have transitioned from the traditional manufacturing,industrial,and physical financial industries to the Internet industry.It is of great significance to truly measure the operating status and development potential of Internet companies.This article first sorts out related research results at home and abroad,summarizes and analyzes the relevant business performance research theories and methods of domestic and foreign Internet companies in accordance with the chronological order,and concepts and indicators in the construction of enterprise performance evaluation systems.Selection,method processing and other links are summarized.Based on the relevant research results of industry experts and scholars,specifically analyze and summarize the characteristics of the Internet industry,and build a comprehensive performance evaluation system for Internet companies based on the principles and basis for selecting performance evaluation indicators.The performance evaluation system includes two dimensions of financial indicators and non-financial indicators.The financial dimension mainly analyzes the four levels of development,operation,debt repayment,and profitability of Internet companies.The non-financial dimension mainly includes innovation ability,social responsibility,and talent training.,Customer maintenance,business structure,and eleven three-level indicators for evaluation.In the research process,this paper uses the analytic hierarchy process and the grey correlation analysis method to make a performance evaluation of the case company Xiaomi Technology,and uses the comparative analysis method to make a comparative analysis with the top 30 Internet companies in China in 2018.The conclusion that Xiaomi Technology's financial situation is developing well and its non-financial level still needs to be further improved.Finally,combined with the performance evaluation system and empirical analysis results,this paper proposes five countermeasures to improve the performance of Internet companies,including improving independent innovation capabilities,improving service levels,improving marketing methods,expanding Internet business,and striving to assume social responsibility.