| The outdoor sport realizes transformation from professional sport to “wide outdoor” sport and is welcomed increasingly in a fashion way.China also is facing rapid development period of the outdoor sport industrial market,and the outdoor sportswear is one of specific sub-industries with the fastest development.Facing fierce market competition and almost saturated market in large cities at present,the outdoor sportswear brands lower the channel to seek development in low-tier cities.By analysis on outdoor sportswear market development in low-tier cities in Eastern City,this thesis gives many problems on the outdoor sportswear industry under pure market effect.The overall outdoor sport and industry development lacks guidance all the time and the outdoor sportswear industry lacks related standards.The industrial participants increase constantly with different levels so that the industrial development suffers homogenization and quality problem.The domestic brands are in low-tier market,lacking sense of competition.Think of outdoor sport for masses is not popularized and effective demand of the market is insufficient.This research plans to give constructive suggestions on realizing governmental function optimization further based on the roles of government in the outdoor sportswear industry.To develop outdoor sportswear industry in low-tier cities include: 1.To determine the industrial standard,compensate policy blank and standardize the market behaviors;2.To parallel government macro and micro management,improve the government market supervision function;3.To take effective development to regional nature resources,promote urban marketing featured with outdoor sport and cultivate the consumption crowds;4.To adopt promoting measures,play the role of government and realize function transformation of the government.The government supports the outdoor sport and industry and wishes to accelerate overall adjustment of the outdoor sportswear industry by its function performance. |
PDF Full Text Request