Research On The Mechanism And Effect Of Rural E-commerce Industry Agglomeration And Regional Economic Coordinated Development

As a new business development mode,rural e-commerce is not only an effective way to increase farmers’ income and eliminate poverty in underdeveloped areas,but also an important force to guide the supply side structural reform of rural industry and promote the implementation of Rural Revitalization Strategy.At present,some areas in China have formed typical rural industrial agglomeration phenomena such as "Taobao village","Taobao town","rural e-commerce Industrial Park".However,it is worth noting that the development of rural e-commerce in China has significant regional distribution imbalance and development stage imbalance.In view of this practical background,based on the theory of industrial life cycle and the theory of coordinated development,this paper takes the agglomeration of rural e-commerce industry in different regions as the research object,explores its formation mechanism,spatial pattern distribution characteristics and reasons,and empirically analyzes its mechanism and effect of coordinated development with regional economy,so as to provide theory for the sustainable evolution of regional rural e-commerce in different development stages Reference resources.To a certain extent,this has added a certain marginal contribution to the relevant research in this field,which has certain theoretical research significance and practical application significance.Firstly,based on the review of the research progress of relevant theories such as industrial agglomeration theory,collaborative development theory and industrial life cycle theory,this paper makes a theoretical analysis of the development process of rural e-commerce industrial agglomeration,and summarizes the formation mechanism of rural e-commerce industrial agglomeration and its coordinated development mechanism with regional economy.Secondly,starting from the development status of rural e-commerce industry in China,this paper analyzes the spatial distribution pattern and characteristics of rural e-commerce industry agglomeration,and measures the level of rural e-commerce industry agglomeration by using the huffindahl index(HHI);then selects the relevant regional economic development indicators,and uses the spatial measurement model to empirically study the impact of rural e-commerce industry agglomeration in China The main factors of aggregation are analyzed.Third,it comprehensively analyzes the synergy effect of rural e-commerce industry agglomeration and regional economy from the macro and micro perspectives.First,based on the theory of industrial life cycle,it uses the coupling coordination model to measure and compare the rural e-commerce production in three typical areas,namely Zhejiang Province,Shandong Province and Anhui Province,which are in the mature stage of rural e-commerce in 2009-2017 The second is to use the method of multi case study to compare the characteristics of six rural e-commerce industry clusters in five regions of Zhejiang,Shandong,Anhui,Jiangsu and Shanxi from the micro perspective The theoretical mechanism of rural e-commerce industry agglomeration and regional economic coordinated development is put forward.Finally,based on the results of theoretical and empirical analysis,the corresponding policy recommendations are put forward from the three stages of rural e-commerce industry agglomeration: the generation stage,the growth stage and the mature stage.