Research On The Motivation Of Yujiale Tourists In Shanhaitian Tourist Resort Of Rizhao City

The three rural issues are fundamental to the national economy and the people's livelihood.It is the most important task for the whole party to solve the three rural issues.Rural tourism can effectively promote the economic development of rural areas,and as a special form of rural tourism,Yujiale has a positive impact on the development of coastal areas.The folk custom tourism of Yujiale in Rizhao City is in a rapid development period,especially in the core area of Yujiale tourism in Rizhao City(Shanhaitian tourist resort in Rizhao City),Yujiale tourism has become a popular tourist destination.The tourists received each year can create greater economic benefits for the local farmers who participate in the operation of Yujiale,and provide effective impetus for the realization of accurate poverty alleviation and the acceleration of the process of Rural Revitalization.In recent years,under the rapid innovation and change of tourism market,Yujiale tourism in the Shanhaitian tourist resort of Rizhao City has gradually revealed many deficiencies,which can no longer meet the needs of tourists and tourists' motivation for traveling is restricted to different degrees.Based on this,this paper intends to analyze the tourism motivation of tourists participating in Yujiale tourism in Shanhaitian tourist resort,clarify the motivation and market demand of tourists,lay a good theoretical foundation for the development and precise marketing of Yujiale tourism products,and finally achieve the purpose of Yujiale driving rural tourism to poverty alleviation and accelerating the process of rural revitalization.The main conclusions are as follows:(1)Analysis of the basic characteristics of tourists:In Rizhao Shanhaitian tourist resort,Yujiale tourists are more male than female in terms of gender;the age is concentrated in 21-45 years old;the education level of tourists is concentrated in junior college,vocational college,high school and other academic levels;the occupation composition of tourists is relatively complex,including working class,self-employed professionals,and student groups;most of the tourism consumption of tourists is concentrated in the level below 2000 yuan In terms of tourism mode,most tourists choose self driving travel,while free travel and team travel are concentrated in summer,which accounts for a relatively small proportion.(2)On the structure of tourism motivation:The preference of Yujiale tourists in Shanhaitian tourist resort of Rizhao City is quite different in gender,age,education,occupation,consumer situation and tourism mode.This paper makes a comprehensive cross analysis of tourists from the aspects of physical motivation,psychological motivation,spiritual motivation and economic motivation,and finds that: in the aspect of physical motivation,tourists pay more attention to relieve the pressure brought by work,and can get a good mentality through Yujiale tourism;in the aspect of psychological motivation,tourists pay more attention to promoting the relationship between family and friends;in the aspect of spiritual motivation,tourists pay more attention to folk customs and customs In terms of economic motivation,tourists are more willing to obtain self satisfaction and sense of achievement through fisherman's music,and more willing to buy tourism products and services with high cost performance.(3)Factors of supply side barriers stimulated by Yujiale tourism motivation:There are some deficiencies in the aspects of product richness,product grade and product brand of Binhai Yujiale tourism products in Shanhaitian tourist resort of Rizhao City;the depth of cultural connotation excavation is not enough;the reception level of employees is limited;the business model is single and the marketing strength is not enough.To a certain extent,many obstacles affect the tourists' choice and decision-making on the pleasure trip of coastal fishermen.(4)The motivation of tourists to stimulate the strategyBased on the analysis of the basic characteristics of tourists,the structure of tourism motivation,the influencing factors of tourism motivation and the obstacles on the supply side,this paper puts forward the corresponding strategies from the two aspects of the demand side and the supply side,so as to provide scientific reference for the sustainable development of fishing Tourism.