The Impact Of Tourism Motivation,Tourism Experience And Tourist Satisfaction On Subjective Well Being

Since entering the present century,with the improvement of domestic residents' living level,tourism has been one of the important outdoor leisure activities of the domestic residents' daily life and also one of the important means for improving domestic residents' improving their life satisfaction and happiness.However,from the current the changing tendency of domestic population,the aging problem will affect various aspects of domestic social and economic development.The research is based on the consideration on the knowledge of domestic population' s aging trend and the question whether tourism behavior has influences on visitors'subjective well-being.From the angle of the research on tourism behavior,it discusses the middle and aged tourists' tourism motivation,degree of satisfaction and whether the factors of travel experience can influence the middle and aged tourists' subjective well-being.In order to reach the defined research purpose,the research has conducted analysis on the related theories of tourism motivation and subjective well-being in the part of theoretical research.Besides,it has conducted systematical combing on the previous people's relevant research findings.It has built up the measuring target system of relevant variables and research models on this basis and provided the corresponding research hypothesis.Meanwhile,considering the realistic phenomena of aging populations in developed countries and the objective situations in developing countries,like the income of the middle and aged tourists,select the middle and aged tourists as the research sample,who travel in Korea,and perform the corresponding questionnaire.During the process of empirical process,the research has conducted corresponding analysis on the reliability and validity on the basis of descriptive statistical analysis to the investigated samples.Besides,through the analysis of regression,it has conducted the inspection on research hypothesis.The analytic findings show that the middle and aged people' s tourism motivation has had positive influences on the degree of satisfaction and travel experience.The middle and aged tourists'satisfaction and travel experience have produced positive influences on their subjective well-being.Meanwhile,the middle and aged tourists'satisfaction has produced the positive influences for the active emotional factors of subjective well-being and the factors of general life satisfaction and has produced negative impact on the negative emotional factors,so has the variables of the middle and aged tourists'travel experience.The analytic findings of the research verify the influences of the variables of travel experience on variables of subjective well-being and component factors.Besides,it also verifies the influences of the degree of satisfaction on various factors of composing subjective well-being.In theory,it has certain innovation and theoretical meanings.Besides,the research takes the empirical analysis as the basis and proposes the advice that improve the supply of public tourist facilities to promote the travel frequency of middle and aged residents,then further improve the middle and aged residents' subjective well-being and other advice,which has certain realistic meanings.