Research On The Status Quo And Improvement Of Tourism Market Order In Rizhao City

Since the economic reform and opening up,China's tourism industry has been developed from scratch with much richer tourism products now.Tourism consumers have not been the minority few anymore but the majority common citizens.At present,tourism plays an important role in the process of promoting social and economic development and has become one of the strategic major industries of China's economy.However,with the rapid development of the tourism industry,there are also problems in the tourism market such as " free-of-charge tours or even negative-charge tours",bullying,and "four dirty tricks".These problems will not only breach the consumer rights and interests,but also greatly damage the image of a tourist city.Although local authorities have taken different measures to strengthen the governance of the tourism industry,there is still a lot of news in the media about disrupting the order.Therefore,standardizing and promoting the innovative development of tourism industry in the new era are practical issues to solve.To build a charming tourism city,Rizhao City has focused on improving the satisfaction of tourists,seizing opportunities of the aviation and high-speed rail era,attaching great importance to the development of the tourism industry,implementing the "tourism rich city" strategy,and establishing the concept that tourism is a city.However,during peak tourist seasons,frauds,"four dirty tricks" and other problems that disrupt the order of the tourism market are common,hindering the healthy development of the tourism industry in Rizhao City and affecting the city image.Therefore,how to further regulate the order of the tourism market is an urgent task.The research topic of this thesis is the tourism market order in Rizhao City.The research methodology includes literature review,interviews,questionnaire,case analysis,and statistical analysis.The current status of the tourism market order in Rizhao City has been analyzed based on the data of tourist related offences and complaints between 2015 and 2019.The issues in the order of the tourism market have been discussed,the causes of the problems have been investigated,and the countermeasures have been proposed.The research concludes the following six aspects:First,the overall development of the tourism market order in Rizhao City is stable and orderly in general,and the number of tourism cases and complaints is decreasing year by year.However,there are problems in the tourism market in terms of entry order,competition order,transaction order,moral order,etc.These problems are mainly distributed in Donggang District and Shanhaitian Tourism Resort and It mainly occurs during the peak tourist season.Second,among the cases involving tourism,the number of tourism disputes accounts for thehighest proportion,followed by tourism administrative cases and tourism criminal cases.In tourism disputes,it is mainly caused by hotel,catering price,vehicle parking and tourism projects.Third,different subjects are satisfied with the seven elements of Rizhao tourism market order,and the evaluation value is more than 3 points.Gender,education background and identity of different subjects have significant influence on the perception and evaluation of tourism market order.Men's perception of the order of tourism market in Rizhao is higher than that of women.Undergraduate and graduate students' perception of Rizhao tourism market order evaluation value is higher than other academic degrees.The overall perceived evaluation value of tourists for the order of tourism market in Rizhao is higher than that of the main body of tourism market and the law enforcement personnel of government departments,and the residents' perceived evaluation value is the lowest.Fourth,the main reason causing the tourism market disorder in Rizhao City is the inadequate legal protection,the imperfect governance mechanism and insufficient supervision,and inadequate tourism services.Fifth,the governance of the tourism market order involves multiple departments such as tourism,public security,transportation,market supervision,and comprehensive law enforcement.It is related to the tourist destination and source market.Therefore,it is difficult to achieve effective governance by a single government department.Regional cooperation and the construction of a tourism market order cooperative governance community need to be further strengthened.The cross-department cooperation can effectively promote a sustained,healthy,and stable development of the tourism market order in Rizhao City.Sixth,the main measures to improve the tourism market order in Rizhao City rely on improvement of the legal guarantee system,long-term governance mechanism,innovation of governance styles,and overall development level of the tourism industry.