| The booming development and integration of the sharing economy and tourism e-commerce have led to the emergence and rapid growth of shared accommodation.Qingdao is a famous tourist city,and the development of shared accommodation is very rapid in recent years.It is typical to explore its spatial and temporal differentiation,which is of great significance to promote the scientific and healthy development of shared accommodation industry in this region and other cities.Based on the Airbnb platform,this paper collected a total of 30871 effective shared accommodation products in Qingdao urban area over 12 months(from November 2018 to October 2019),and divided them into economical,comfortable,high-grade and luxurious types according to the price range,and established the spatial information database.Statistical methods and ArcGIS10.2 software is used to reveal the spatial-temporal differentiation characteristics and influencing factors of shared accommodation products in Qingdao urban area.In terms of time dimension analysis,the following conclusions are mainly drawn:(1)As a whole,the number of products shows an inverted "U" shape change with the month,and the difference of light-peak season is large,and the seasonal characteristics are obvious;(2)The quantity distribution of each type of product is unbalanced;In the peak season,the number of economical and comfortable products fluctuates more obviously and presents the characteristic of "one goes down and the other goes up",which complement each other;The range of high-grade and luxury products varies less throughout the year;(3)From the time of registration,the number of products increased rapidly after 2015,and during the data collection period,there were more registered products in March and July and they reached the peak.In terms of spatial dimension analysis,the following conclusions are mainly drawn:(1)The distribution of shared accommodation products generally follows the direction of "northeast-southwest",and the product quantity distribution of each administrative region varies greatly,Huangdao district is the most,Jimo district is the least;The product density of each district is different,Shinan district is the densest,Jimo district is the most sparse;(2)Within the whole scope of Qingdao urban area,the shared accommodation products are distributed in a cohesive manner,forming a number of high-density clusters.In addition to Jimo district,the products of other districts spread out around the center of each cluster.The products are distributed along the coastline,which is obvious in Huangdao district,Shinan district and Laoshan district;(3)The number and location of different types of shared accommodationproducts are different in the cluster core and sub-intensive areas;(4)In the tourism season,the distribution of products is more uneven and presents highly concentrated features.In terms of influence factor analysis,Tourism e-commerce and regional social and economic level are important factors affecting the time characteristics of shared accommodation products in Qingdao urban area.The former creates the conditions for online operations,while the increase of the latter year by year can further increase the number of products and provide a stable development environment for the shared accommodation industry;Tourist attractions and traffic conditions are important factors affecting the spatial distribution of shared accommodation products in Qingdao urban area.High quality tourism resource-intensive areas tend to form product clusters,and tourist attractions have a more significant impact on economical and high-grade products;Transportation factors(large transportation hubs,subway lines)are critical to product layout,especially the distribution of economic products.Finally,this paper puts forward corresponding measures in terms of planning guidance and layout,quality improvement,brand transformation and supervision level improvement,in order to promote the healthy and sustainable development of shared accommodation industry in Qingdao city. |
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