Research On The Integration And Development Of Pure Land Health Industry And Tourism In The Perspective Of Lhasa's Global Tourism

With the increase of consumers' consumption levels in the tourism market,traditional tourism development models that rely primarily on scenic spots and other tourism resources to achieve tourism functions have gradually failed to meet consumer demand.Any interesting,experiential,high value-added products in the region have become new attractions in the tourism industry.Changing tourism development models to high-quality tourism has become a trend.In short,high-quality tourism is to provide tourists with more colorful tourism products,and to ensure that visitors can get a high quality tour experience.The proposal of the global tourism concept provides ideas for transforming the development mode of tourism.Global tourism emphasizes co-construction and sharing within the region.The development idea is to shift the tourism industry from purely relying on the development of a relatively single tourism resource such as scenic spots and attractions to a new tourism development model in which all elements in the region participate in tourism.This means that an entire area should be built as a complete tourist destination.The industry elements that originally belonged to the first,second and third industries in the area could be transformed into tourism resources.The process of transforming industrial elements that originally belonged to the first,second and thirdindustries to tourism resources naturally involved the process of industrial integration.Lhasa has a wealth of tourism resources.The tourism industry has long been a pillar industry in Lhasa.It started earlier,has a relatively complete development,and has a strong industrial base.Judging from the data for the past five years,the overall number of tourists and income from tourism in Lhasa has been on a continuous trend for a long time,when the growth rate has slowed down significantly.It can be seen that the tourism needs of Lhasa are also facing an improvement in efficiency.The Pure Land Health Industry is an emerging composite industry that combines primary,secondary and tertiary industries.Lhasa City,with a strong foundation in the tourism industry,integrates with the Pure Land Health Industry to promote the comprehensive benefits of the industry.On the one hand,tourism can promote the development of the Pure Land Health Industry.On the other hand,the Pure Land Health Industry has greatly enriched the tourism industry.In addition,the integration of the industrial elements contained in the Pure Land Health Industry into the tourism industry is precisely the process of the full-scale participation in tourism that is emphasized by the global tourism industry.The integration of the two has broadened the industrial chain of each other and produced many new ones.Value growth point.This study is based on the perspective of tourism integration fromthe perspective of global tourism.Based on the theory of industrial integration,it focuses on qualitative analysis.Through the methods of literature induction,literature investigation and case analysis,the driving factors for the integration of the Pure Land Health Industry and tourism in Lhasa are studied.A comprehensive analysis of the integration process,the integration of the status quo,and the difficulties faced,etc.,and proposed targeted measures.The specific research ideas and article structure are as follows:The first chapter is the introduction.The specific contents include discussing the research background of this study from the three keywords of global tourism and pure land health industry;discussing the significance of the research from two aspects of theory and reality;and carrying out relevant research results on the global tourism,industrial integration,and the pure land health industry.Combing.For example,starting from the stage,nature,and driving factors of industrial integration,the research theory of domestic and foreign industrial convergence is summarized;the research ideas of this paper are determined.The main content of the second chapter is on the basis of combing the relevant theoretical research results,starting from the concept of industrial convergence,the type of industrial integration,and the significance of industrial integration,it summarizes one of the theoreticalfoundations of this research,ie,the theory of industrial convergence.The relevant concepts are defined.In addition,starting from the perspective of global tourism,we begin with an overview of stakeholder theories based on the actual situation.The third chapter mainly analyzes the fusion effect of the driving factors of the fusion development of the pure land health industry and tourism in Lhasa and the effects of the fusion development.This study believes that the driving factors for the integration of the pure land health industry and tourism in Lhasa include market demand,tourism development demand,development needs of the Pure Land Health Industry,and policy-driven development.The effects of the integration of the two include tourism,social,and ecological effects.In the fourth chapter,taking the representative Xiusicai Scenic Area in Qushui County as an example,the integration of the health industry and the tourism industry in Lhasa City was analyzed from two aspects:the integration model and the main business entity.This study believes that the dilemmas faced by the integration of the two include the obvious impact of the season on the tourism market,the singleness of participants,and the lack of coordination mechanisms for benefits.The fifth chapter puts forward that the dilemma facing the merged development of the pure land health industry and tourism should be improved from the aspects of exerting the role of the government,establishing the coordination mechanism of interest,and taking the big projects to the strategy.The sixth chapter is the conclusion of the study.This study believes that Lhasa City has a unique advantage in promoting the integration of the Pure Land Health Industry and tourism in resource uniqueness.However,it also faces a series of unfavorable conditions brought about by the natural environment and geographical location,such as a short period of suitable tours and short travel of brigades.Therefore,Lhasa City should start with the hardware and software to make up for the unfavorable factors that visitors bring to the bad experience to enhance their competitiveness.