Research On KPI Application Optimization Of Vehicle Business Department Of Kaifeng Branch Of R Insurance Company

As one of the key resources for the future development of enterprises,human resources make more and more managers begin to adopt KPI,a popular performance management method,and insurance companies are no exception.The insurance industry has a good development momentum in the future,and most insurance companies are facing more and more fierce market competition.Due to the improper assessment of employees,resulting in a large turnover of personnel,the lack of promotion mechanism leads to low enthusiasm of employees,which seriously hinders the future development of insurance companies.It is an urgent problem for insurance companies to strengthen the assessment and management of sales personnel and improve the quality of employees.This paper takes Kaifeng branch of R insurance company as the research object,starting from the plan and implementation of KPI,following certain principles,through the analysis of the assessment content,assessment index and weight distribution of the personnel in the vehicle business department,the problem survey is carried out in the form of questionnaire and face-to-face interview,and the design of the questionnaire and interview covers the assessment index and assessment content,etc In many aspects,through the statistical analysis of the survey results,it finds out that there are some problems in the implementation of the company's KPI,such as unreasonable indicator setting,unfair implementation process and lack of feedback mechanism for the assessment results.The main reasons for the above problems are mismatching with the company's strategic objectives,unclear division of responsibilities and not paying attention to the assessment results.Through the analysis of problems and causes,the paper puts forward some optimization suggestions,such as modifying the post responsibilities of employees,establishing an effective feedback system,strengthening the application of assessment results and forming a circular management process,etc.,to re improve the KPI of the employees in the vehicle business department,and to formulate safeguard measures to ensure the smooth implementation of the optimized scheme,to provide promotion space for employees,and to promote the enthusiasm of employees One cycle assessment provides data support.It is hoped that the optimized KPI can effectively improve the performance management level of the company's auto insurance department,realize the personal value of employees,obtain more market share,improve the competitiveness of enterprises,achieve the company's strategic goal of sustainable development,and provide reference for the reform of human resource management system of other insurance companies.