Research On The Development Of Peanut Industry In Zhengyang County

Under the background of the rural revitalization strategy and adhering to the priority of agricultural and rural development,Zhengyang County,as a traditional agricultural county,has made remarkable achievements by vigorously developing peanut industry when its economic development level was originally backward.Zhenyang county to become one of the first countries 20 countries modern agriculture industrial park,the only selected county,henan ‘zhengyang peanuts' regional brand value more than billions,of less than 5 years from 2016 to 2020 in a short period of time zhenyang county as an example to many traditional agricultural county of,‘zhengyang road' the research has important practical significance,this paper hopes,starting from the root cause of finding and conclusion zhenyang county in peanut industry development and brand construction in the beneficial enlightenment and experience,clear zhenyang county peanut industry development and the advantages and disadvantages of brand construction,thus to zhenyang county peanut industry development and brand construction put forward beneficial enlightenment,To further enhance the position of peanut industry in Zhengyang County,provide the decision basis for relevant departments,and provide beneficial ideas for the development of agricultural industry and brand building in other places.This paper first introduces the research background and research significance of the article,the relevant concept definition and theoretical basis of peanut industry,then from the peanut planting status,catsup and by-product processing and utilization,with agricultural machinery market conditions,peanuts,peanut system to support the status quo of science and technology shows the four perspectives zhenyang county peanut industry present situation,at home and abroad of peanut in China market and policy fit two angles proposed zhenyang county for the development of peanut industry opportunities,then lists the zhenyang county natural disadvantage of peanut industry,and other shortcomings,Finally,the corresponding countermeasures and Suggestions are put forward from the perspectives of strengthening water conservancy facilities,improving the organization ability of intermediary services,adhering to the direction ofpeanut intensive processing as the leading direction,expanding the brand influence,cultivating high-quality talents and cultivating new agricultural operators.In this paper,the main research conclusions are as follows: one is the zhenyang county peanut industry development have first-mover advantage and its traditional advantages,mainly reflected in the planting area of peanut is 20 years in a row in the national zhenyang county county ranks first,relatively fine,peanuts,peanut planting to harvesting mechanization level is higher,zhenyang county attaches great importance to the whole process peanut science and technology support system construction,zhenyang county government pay special attention to guide the peanut industry support,and policy support so as to rapidly promote local peanut industry development;Second,zhenyang county peanut industry status quo can status from planting,processing and utilization,peanut machinery market conditions,system of science and technology support Angle analysis zhenyang county development of peanut industry intermediary service organization is mainly embodied in the peanut industry service depth limited,peanut deep processing ability is not strong,the peanut industry practitioners in relative lack of high-quality talents,peanut brand construction main body diversity enough lead to brand construction underpowered,brand construction and inadequate attention degree;Three is together with the present situation of domestic and international market prospects and governments at all levels about the development of peanut industry development policy advantage opportunity gives corresponding countermeasures,including strengthening the construction of water conservancy,and develop intermediary service organization function,improving peanut deep processing ability,cultivate their interest high-quality talent breaks,cultivating new type of agricultural management main body,the innovation marketing thinking way,actively attract diverse subject involved in building the brand,so as to greatly enhance brand influence zhenyang county of peanuts,safeguard zhenyang county sustained and healthy development of peanut industry.