Research On The Development Of Rural Tourism In Ningyang County

The development of rural tourism as one of the ways to promote the rapid development of rural areas and then to achieve rural revitalization has been favored by governments at all levels.Local governments are actively planning to integrate rural tourism into the overall situation of local economic development,promote the transformation and upgrading of rural industries,inject new momentum into the development of rural modernization,and continuously improve the happiness index of rural residents.In recent years,based on the status quo,Ningyang County has focused on the goal,focused on tapping and developing unique tourism resources,and included the tourism industry into the top ten industries in the county,becoming an important fulcrum for adjusting the industrial structure and transforming the economic development mode.This article takes rural tourism development research as an entry point,comprehensively adopts literature research methods,questionnaire survey methods,field survey methods,interview methods and other related research methods to comprehensively understand the current status of rural tourism development in Ningyang County,and analyzes and researches the development of rural areas in Ningyang County from multiple perspectives The current status of the main participants of tourism,a comprehensive diagnosis of the existing problems,so as to draw a conclusion with a certain theoretical height,and put forward countermeasures and suggestions for the efficient development of rural tourism in Ningyang County.This article is mainly composed of the following five parts.The first part elaborates on the research background,purpose and significance,research methods and contents.By reviewing and summarizing the research results of domestic and foreign academic circles on rural tourism,the basic concepts of rural tourism are clarified and the paper adopts this paper.Related theoretical foundations such as growth pole theory,industrial integration theory,community participation theory and experience economy theory.The second part is a comprehensive understanding and analysis of the resource conditions,industrial characteristics and typical models of rural tourism development in Ningyang County.The first is a detailed analysis of the location conditions,natural environment,traffic conditions and economic level of Ningyang County.The second is a detailed classification of rural tourism resources and a reasonable analysis.The third is a general summary of the current development of rural tourism in Ningyang County.The characteristics of the industry,the fourth is to enumerate the main modes of rural tourism development in Ningyang County at the stage of its emergence,and to Humao Village,Shengdi Farm in Wushu Village and JiangjiYoubang Pastoral Complex Project,which are relatively mature in rural tourism development in Ningyang County,etc.Typical cases are elaborated and analyzed one by one.The third part mainly analyzes the rural tourist source,business subjects and local residents of Ningyang County through the statistics of the previous questionnaire,and analyzes each item one by one,so as to understand the basic status and practical needs of multiple participants.The fourth part,based on the previous analysis and research,summarizes the outstanding problems in the process of developing rural tourism in Ningyang County,mainly including the natural and economic limitations of the rural tourist source market,and the content and form innovation of rural tourism products The four issues of sexual issues,the extension of the rural tourism industry chain and the improvement of tourism product quality,and the enthusiasm and normative issues of residents in rural tourism destinations participating in tourism development provide the necessary basis for reasonable countermeasures and suggestions.The fifth part,combined with the actual and actual needs of rural tourism development in Ningyang County,discusses the countermeasures and suggestions of Ningyang County to further develop rural tourism.One is to further broaden the rural tourism market in Ningyang County by clarifying the positioning of the rural tourism market in Ningyang County,building a brand system of Ningyang County rural tourism and formulating marketing strategies for Ningyang County rural tourism;And cultural experience-based tourism products to improve the construction of Ningyang County's rural tourism product system;the third is to fully mobilize the enthusiasm of participating subjects through measures such as improving the assessment and incentive mechanism,establishing and improving investment and financing related mechanisms,and rationally planning the interests of residents in rural tourism destinations;From the perspectives of transportation,accommodation,reception,catering,etc.,detailed rational suggestions for improving rural tourism supporting facilities are formulated.