| In recent years,my country's retail industry as a whole has been in a downturn,and retail companies are facing greater pressure.The total retail sales of social consumer goods and online retail sales have grown more slowly than in previous years.In 2018,the total retail sales of social consumer goods in China was 38 trillion yuan.After deducting the price factor,the actual growth was only 6.9%.China's retail enterprises have been affected by the rapid development of information technology.They are actively seeking new ways to integrate with the Internet.Explore a variety of innovative business models.After the rise of e-commerce companies such as Alibaba and JD.com,China's traditional retail industry began to actively seek a new development path to meet the needs of current consumers.China's retail companies began to constantly adjust their business strategies and strengthened their procurement,logistics,and sales.And cost management in terms of financing,therefore,the OPM strategy is favored by a large number of retail enterprises as a more scientific and effective working capital management method.More and more retail enterprises choose to occupy the suppliers' funds by implementing the OPM strategy.After reviewing the relevant literature at home and abroad,this article combs the relevant literature of OPM strategy and financial risk management theory,and analyzes the mechanism of enterprise financial risk based on OPM strategy,and conducts further research in combination with the financial risk of case companies.This study finds that the implementation of the OPM strategy can indeed help retail enterprises that are in a critical period of transformation to obtain the funds needed for development at a lower cost,helping companies reduce the cost of capital,but the implementation of the OPM strategy is also accompanied by inevitable financial Risk needs attention.This article takes Suning Tesco as a case study object when studying financial risk management based on OPM theory,starting with the financial characteristics of Suning Tesco after implementing the OPM strategy,and conducting a horizontal comparative analysis of Suning Tesco's financial risk performance.Under the background of OPM strategy implementation,Suning Tesco has risks of unreasonable debt structure,working capital management risk,capital repayment risk and capital chain breakage risk.If these four financial risks cannot be paid attention to by the enterprise,it will easily bring greater risks to the enterprise Crisis.Therefore,after analyzing and summarizing the financial risks of Suning Tesco,this article puts forward some financial risk management suggestions.Based on the financial risks presented by Suning.com,this paper proposes to improve the working capital management efficiency,reasonably allocate the proportion of corporate financing,reduce the dependence on OPM strategic occupation of funds,make appropriate profits in the process of cooperation with suppliers,and use big data to analyze consumer demand,To strengthen the management of enterprise inventory and other suggestions.The main contribution of this article is as follows: First,considering that most of China's retail enterprises are actively seeking the actual situation of transformation and upgrading,but affected by factors such as China's macro-policy adjustments and high corporate financing costs,the OPM strategy needs to be implemented to ease the financial pressure of retail enterprises.Therefore,the mechanism analysis of financial risk management in the context of OPM strategy implemented by retail enterprises was carried out to provide a reference for China's retail enterprises to carry out financial risk management;second,this paper abandoned the traditional financing risk investment,investment,The risk classification system of operation and inventory,based on the impact of OPM strategy itself on corporate finance,analyzes the company's financial risk management from a more visual perspective,thus providing new ideas for exploring financial risk management. |
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