Research On Competition Strategy Of Z Company

As the demographic dividend and the duration dividend of China mobile Internet gradually loses,the stock market has become the new normal for the development of mobile Internet.The company Z’s user growth in the two pillar businesses of news distribution and short video gradually slowed down.At the same time,company Z has always relied on large amounts of subsidies to gather content in content production.The lack of a platform for incubating and nurturing content makes its original highquality content seriously inadequate,and there are hidden dangers of copyright disputes and lack of supervision.Company Z’s technological innovation and talent reserve barrier advantage has not yet been formed.These hidden dangers may hinder the company’s sustainable development.Therefore,based on the analysis of Z’s current competitive strategy,this article explores a competitive strategy suitable for the company’s future development according to its problems and hidden dangers.Based on the strategic management theory,this article combines the development trend of Internet companies under market competition with Z’s own characteristics,uses the PEST model and Porter’s five-forces model to analyze and summarize the external environment of Z company in detail.Existing opportunities and threats,and construct an external factor evaluation matrix to draw the conclusion that the opportunities faced by enterprises exceed the threats.By analyzing the current status of Z’s own development,summing up the advantages and disadvantages of the company’s internal resources,constructing an internal factor evaluation matrix,it is concluded that the company’s internal environment has a competitive advantage above the industry average,and its own advantages are greater than its disadvantages and can be better utilized its own advantages offset the adverse effects of some disadvantages.Using SWOT analysis to clarify Z’s advantages,disadvantages,opportunities and threats,and carry out a combined analysis,it is concluded that Z should give full play to its own advantages to seize industry opportunities,implement expansion strategy,and expand the market.Through differentiated strategy analysis and product diversification analysis,we formulated the competitive strategic measures suitable for the development of Z company from three aspects of product layout,business operation and technological innovation.Mainly includes: layout of multi-entry flow products,aiming at the layout of small program platforms and multi-field products,strengthening the livelihood attributes of their products;transformation and development of operation models,creating diversified monetization methods,strengthening cooperation with various enterprises,and entering the B-end Market,expanding overseas and sinking markets;strengthen technological innovation,consolidate the foundation of algorithm technology,and innovate humanized intelligent technology.And formulating strategic implementation plans from five aspects of business,technology,copyright,channel,mechanism,and improvging the safeguard measures in five aspects of manpower,technology,marketing,finance,and culture.This article’s research on Z’s competitive strategy will help it seize the opportunity when a new round of mobile Internet dividends arrives at home and abroad,improve market competitiveness and achieve rapid development,and explore emerging Internet companies represented by Z Road of development strategy to provide a practical and feasible reference plan.