Financial Performance Evaluation Of Listed Internet Companies

China was officially connected to the Internet in 1994,and the Internet enterprises that came into being have grown rapidly in the past 20 years.But now the dividend period of the early stage of development has passed,and now more and more Internet listed enterprises need to face the pressure of increasingly fierce stock competition.According to data from the national bureau of statistics,the annual revenue growth rate of China's Internet enterprises from 2016 to 2018 was 41.5%,38.1% and 30% respectively.It is expected that the revenue growth rate of China's Internet enterprises will slow down further in recent years,and the industry situation is not optimistic.At this point,from the perspective of financial performance evaluation,sina weibo,a representative enterprise listed on the Internet in China,is used to reflect the development status of financial performance of China's Internet listed companies.In the first place,the author USES the method of references to summarize the previous research results of scholars,and selects 17 evaluation indexes according to the evaluation index system,so as to build a financial performance evaluation system for Internet listed enterprises that is suitable for the selection of samples.Then the factor analysis method was used to calculate the financial performance ranking of 20 Internet listed enterprises including the main research object sina weibo and the industry average of the specific financial indicators of the sample enterprises.According to the analysis,sina weibo ranked well in the financial performance of the sample Internet listed enterprises.In addition to the net income per share and net profit from sales,a number of key financial indicators,such as gross profit on sales and net profit,were higher than the industry average,and the solvency was stable.So for its net earnings per share is lower than the current situation of the industry average net profit decline year by year suggest the optimal dividend distribution policy to ensure a stable investor confidence,Stockholders' equity to optimize station bidding,search advertising model,improving the social electricity system improve the ultimate profitability,drive the company's overall competitiveness of ascension,realize the sustainable development of its rapid and stable,and the healthy development of the Internet industry other listed companies in the future provide new train of thought and warning.