Research On The Performance Evaluation Of China's Internet Listed Companies Based On Factor Analysis And DEA

With the rapid development of the Internet,this has brought about tremendous changes in people's lifestyles,and has had a greater impact on people's social life in all aspects.Internet companies are technologically advanced,and they are new to the profit model.Because they are in the growth stage,they are also characterized by both risk and growth.Internet companies belong to the strategic emerging industries of national economic development,which drives the development direction of a country's technology and economy.Nowadays,more and more operators,investors and the public begin to focus on the evaluation of the performance of Internet companies.Although China's Internet industry started late,it has a strong momentum of development,and it is constantly growing and growing.Because of the characteristics of the Internet companies themselves,such as large initial development investment and low post-production,Internet companies need to differentiate themselves from traditional enterprises when selecting index systems.Therefore,they should pay more attention to indicators that describe growth capabilities.A scientific evaluation of the performance of Internet companies will not only benefit the rapid development of the Internet industry,but also help them understand their problems in the development process.In addition,the significance of stimulating the development of related traditional industries is also very far-reaching.Based on the related theories of the company's business performance and the research basis of the predecessors,this article takes the Internet listed company as the research object,and uses factor analysis and DEA analysis methods to evaluate the operating performance of the selected Internet listed companies.First,an index system for evaluating the performance of Internet companies' operating performance was constructed,including operational capability indicators,profitability indicators,solvency indicators,and growth ability indicators.Second,factor analysis and DEA were combined to construct a business performance evaluation model.To evaluate Internet companies;Finally,conduct empirical research and analyze the empirical results.