Research On The Performance Evaluation Of Listed Companies In China's Internet Sector

The Internet is one of the most important scientific inventions since twentieth Century.It breaks the boundaries of time and space in an interactive platform,so that people can exchange a variety of information in the network society.The rapid development of the Internet has brought great changes to our life and the way of production,and deeply affects all aspects of human social life.Internet companies are mostly in a rapid growth period,with advanced technology and a new profit model,and accompanied by high growth,high risk and other characteristics.As an important strategic emerging industries of the national economy,the Internet companies drive and lead the future direction of a country's economic and technological development.How to evaluate the operating performance of Internet companies has become an important issue for managers,investors and the public.China's Internet industry started late,but in recent years,it developed rapidly.Internet products need a lot of investment in the early time but with low output in the latter.This determines the choice of the index system should be different from the traditional enterprise,we should pay more attention to the selection of indicators of growth ability.Scientific and effective evaluation of Internet business performance can not only help to understand the exsiting problems among the Internet industry development,but also has far-reaching significance to accelerate the development of the Internet industry itself with related traditional industries and achieve the upgrading of the industrial structure.This paper attempts to use management,accounting,statistics and other knowledge principles and mathematical models,combined with the particularity of the Internet industry,to evaluate the business performance with qualitative and quantitative analysis.By learning from some domestic and foreign enterprise performance evaluation theory,to research on the performance of Listed Companies in China's Shanghai and Shenzhen two Internet concept plate.This paper is divided into five chapters:the first chapter is introduction.Firstly,this chapter introduces the background and significance of this study,then it describes the research content and methods.Besides,it put forward the idea and structure of this paper.Finally,the innovation of this paper is expounded.The second chapter is the theoretical basis and literature review.Firstly,this chapter summarizes the concept of Internet business and the concept of enterprise performance evaluation,and then combs the main methods of performance evaluation.Finally,the relevant literature on Internet companies and performance evaluation at home and abroad are reviewed.The third chapter is operating performance evaluation based on factor analysis.Firstly,the chapter introduces the sample selection and data sources,and then analyzes the characteristics of the Internet economy and the status of the Internet industry.Based on the characteristics of high growth of Internet companies,a set of performance evaluation index system is designed.Finally,the factor analysis method is used to conduct empirical analysis.The fourth chapter is the DEA performance evaluation based on factor analysis.Firstly,this chapter introduces the basic theory of data envelopment analysis(DEA)and its advantages in enterprise performance evaluation,then the common factor derived from factor analysis is used as the input and output variable in order to have a empirical analysis again.The DEA model is used to rank and evaluate the performance of 81 listed companies in China's Shanghai and Shenzhen stock markets in the Internet concept plate.The fifth chapter is the conclusion and prospect.First of all,according to the analysis of the performance of the sample companies,the conclusions are summarized.Then it put forward countermeasures and suggestions from three aspects.At the end of this paper,the this chapter summarizes the shortcomings of this paper and the future research directions are also be discussed.