Research On Promotion Strategy Of Brand Competitiveness Of GY Company

Since the 1990s,China has entered the era of brand competition.The development level of brand products has become an important symbol of whether a company has exuberant vitality under market economy conditions.GY company is a leading enterprise in domestic production of motor vehicle crankshaft,gasoline engine and eccentric shaft,which plays a big role in local economic growth,employment and social stability.After many years of development,the company gradually from small to large,from weak to strong.At present,the company has more than one production base,has the world's advanced level of 1000 t hot forging production line,production line for continuous carburizing and quenching,China's first two cylinder motorcycle crankshaft production,the assembly production line,equipment and technology in the domestic leading position.However,with the increase of globalization competition,the entry of foreign enterprises and the development of domestic industry enterprises have brought great challenges to GY company.In an increasingly competitive market environment,how to maintain its own brand competitiveness,how to further enhance the brand image of their products,for GY company is an urgent need to solve the problem,is also the focus of the study.Supported by enterprise brand competitiveness theory,this article on the current automobile crankshaft production enterprise's brand competitiveness in recognition,to evaluate the current market environment,on this basis,combined with the internal situation GY company to put forward the strategies of the company promote the brand competitiveness,to ensure that the GY company fully development in the industry,enhance its brand image,maintain long-term comprehensive competitiveness.This study based on the theoretical concepts of corporate brand competitiveness,to the development of GY company background,history,the scale of the industry for support to study the advantages and disadvantages of its various aspects,the basic concepts of brand competitiveness related analytical GY company on the basis of analysis about the importance of the creation of "GY" international brand strategy,summed up the factors that influence the GY company promoting brand competitiveness from the and safeguards of ability to ascend,strategy implementation to enhance its brand competitiveness,the main purpose of this study is to strengthen the GY company in the industry and brand competitiveness and ability to survive in order to maintain its long-term development,promote the rapid and healthy development of.