Research On Brand Promotion Strategy Of M Company

The purpose of this paper is to develop that brand promotion strategy of Chinese dentalmarket for M company in the future. Meanwhile, the brand image of Chinese dental market thatexisting in M company is analysed, also, found the advantages, disadvantages, existing problemsand give the corresponding improvement measures. According to this subject, we take themethod of comparative analysis, qualitative analysis, survey method, case analysis, modelanalysis and on site investigation method.Firstly, advanced theory of brand promotion management has been researched. Analysis thebrand promotion issues of M company medical products in the Chinese dental market by thetheory framework. And provide some proposals of designing and implementing brand promotionstrategy according to the theory guidance.Secondly, this article mainly analyses the development process in China and competitiveenvironment conditions of M company. Using IFE matrix analysis, analyzes the advantages anddisadvantages of internal company. And found the market opportunities of M company byanalyzes dental washing-disinfection machine in China macro environment. Finally analysis thebrand competition environment by SWOT matrix, which indicates that M company should beuse the reverse strategy at present. In general, the market opportunity is greater than threat. Ininternal aspect, advantages outweigh disadvantages.Thirdly, this article mainly researches the design of brand promotion strategy of Mcompany in Chinese dental market from different aspects, such as brands promotion of strategicdesign principles; brand promotion strategy and guidelines; positioning and goals; the way ofbrands promotion implement. All of that are to show the importance of the implement of brandpromotion strategy in M company in Chinese market.Lastly, the paper proposes the implement methods and countermeasures of brand promotionstrategy of M company in Chinese market from three aspects, product quality security strategy,sales dealer management security strategy and service strategy.