Evaluation And Promotion Strategies Of Tourism Poverty Alleviation Effect Based On Local Residents' Perception—A Case Study Of Fengqiao Community

In recent years,various useful explorations have been carried out at all levels of government in China to eliminate poverty.Practice has shown that tourism can drive local economic development and increase residents' income.At present,tourism poverty alleviation has become an important force to alleviate and eliminate poverty,promote sustainable development in rural areas,and promote rural revitalization.The creation of A-level tourist villages in poverty-stricken areas is an upgrade of tourism poverty alleviation,which will help revitalize the countryside and win the battle against poverty.In practice,local residents have the most direct perception of the tourism poverty alleviation effect of tourist villages,and there are also differences in evaluation,and the influencing factors are diverse.Based on the current situation,how to effectively improve the poverty alleviation effect of tourism in the creation of tourist villages and promote the steady increase of income of residents is worthy of further study.Based on the perspective of local residents' perception,this paper takes the 2A-level tourist village Fengqiao community as an example to evaluate the related literature by combing the tourism poverty alleviation effect,and combined with the field questionnaire and individual interviews to understand the local residents' evaluation of the poverty alleviation effect of tourism village tourism.Using SPSS22.0 software to statistically analyze the questionnaire,construct structural equation model analysis and explore the relationship between tourism poverty alleviation effect evaluation and its influencing factors,and find that the more opportunities for local residents to participate in tourism poverty alleviation,the stronger the participation ability,the tourism The more positive the effect of poverty alleviation is.Finally,from the aspects of broadening the channels of participation,strengthening social management,establishing a sense of quality,tapping local culture and protecting the original environment,it proposes to enhance the effect of tourism poverty alleviation,and promote local residents to stabilize poverty.