Research On The Marketing Strategy Of Pingyuan County D Biotechnology Co., Ltd. Under The Background Of Conversion Of New And Old Kinetic Energy

During the over 40 years after the Reform and Opening-up in 1978,all industries of China embraced perfect opportunities for rapid development,among which the pharmaceutical industry advanced especially fast with the improvement of science and technology,people's living standard and health consciousness,which then became a new growth point driving the development of national economy.Biological medicine is the new-generation representative of the pharmaceutical industry and its total output value proportion is increasingly high in the whole industry.However,despite its rapid development,multiple problems such as long research and development period,high cost,lack of technical breakthroughs break out and block its development.On January 3,2018,the State Council officially approved The Overall Construction Scheme of Shandong Comprehensive Test Area for New and Old Kinetic Energy Conversion with National Document 1 [2018],ratifying the construction of Shandong Comprehensive Test Area for New and Old Kinetic Energy Conversion.This is the first regional comprehensive test area for national development in China after the 19 th National Congress of the Communist Party of China.Also,it is the first one of China themed on new and old kinetic energy conversion.It is mentioned in the scheme that more attention should be paid to new industries such as biological medicine,which,to some extent,provides new opportunities for the development of biological medicine enterprises.This thesis,with the D Biotechnology Co.,Ltd.of Pingyuan county as research object,sorts out and analyzes foreign and domestic literature with the method of literature review.Besides,it implements detailed analysis for the influence of the company's current marketing mode and the implementation of new and old kinetic energy conversion project on its marketing mode,which provides theoretical and practical reference for the marketing link of biological medicine companies.The thesis studies the marketing problems of D Biotechnology Co.,Ltd.from the following perspective:First,based on the practical needs of the thesis,systematic and integral research is conducted for the marketing environment of D Biotechnology Co.,Ltd.from macro and micro perspectives.Second,the sales condition of the company is analyzed by means ofquestionnaire,field interview,etc.Existing problems concerning products,price,channels and promotion are proposed,analyzed and studied.Third,based on the analysis of market segmentation,target market selection and market positioning and by means of marketing theories such as 4C,4P,etc.,the implementation of marketing strategies on products,price,channels and promotion of the company in the background of new and old kinetic energy conversion is specifically expounded.In addition,implementation and safeguard measures are also provided.This thesis studies the marketing strategies of D Biotechnology Co.,Ltd.in the background of new and old kinetic energy conversion,attempting to facilitate the development of China's pharmaceutical industry.