Research On Competitiveness And Spatial Structure Of High-end Hotels Based On Internet Data

Hotel and lodging industry is not only an important pillar industry of tourism,but also an important factor affecting the form and function of the city.High end hotels,represented by four-star and five-star hotels,are not only the city’s business card and landmark buildings,but also the important highlights of attracting foreign investment and tourism by virtue of their advantages in grade,taste,service,characteristics and location.Therefore,the research on the competitiveness and spatial pattern of accommodation industry has become the traditional and hot topic of urban geography and tourism geography.With the development of Internet and the maturity of web crawler technology,it is possible to grab Internet data in large quantities,which provides new data sources and research ideas for hotel competitiveness evaluation and spatial distribution research.Based on the evaluation data of Ctrip consumption platform,real-time traffic data of Internet map and POI data,this paper uses AHP and entropy weight method to determine the weight of each index and calculate the competitiveness score and ranking of high-end hotels,taking Chongqing city as an example Arcgis10.3software,using the average nearest neighbor index,nuclear density analysis,buffer analysis and other methods to explore the spatial distribution characteristics and influencing factors of the competitiveness of high-end hotels,and on this basis,put forward suggestions and suggestions on the optimization of the spatial distribution of the competitiveness of high-end hotels in the main urban areas of Chongqing.The main conclusions are as follows:(1)The competitiveness scores of high-end hotels in the main urban areas of Chongqing are relatively concentrated.From the first place to the last place,the comprehensive score of high-end hotel competition has experienced three stages:sharp decline-slow decline-sharp decline.Hotel location,business services around the hotel and business services around the hotel are the main factors that cause the difference in competitiveness between hotels;(2)The competitiveness of high-end hotels in the main urban area of Chongqing shows the characteristics of co-existence of center cluster and point cluster in space,and in the center cluster area,it also shows the characteristics of "one core,one pair of multi centers";(3)With the decline of the level of hotel competitiveness,the spatial pattern of hotel competitiveness shows a circle like development law from the city center to the surrounding areas,and most of the high-level hotels appear in the central group of the central city;(4)The spatial distribution of competitive power of high-end hotels in the main urban area of Chongqing is affected by tourism resources,transportation and business circle;(5)From the macro and micro aspects,the paper puts forward the scheme of spatial optimization of high-end hotel competitiveness,including: Taking the distribution of tourism resources as the main guide;improving the transportation system,focusing on the scientific distribution of transportation facilities;guiding high-end hotels to the layout of emerging development areas and important functional areas,better serving the development of the city;strengthening brand awareness,cultivating characteristic culture,etc.