Study On Market Yearning Level Of Red-tourism Areas Arround The City

The red-tourism was the fast development traveling form in recent years, developing red-tourism has important political, cultural and economical significance. Through the wide-spread literature consult, the study of market yearned for the level has obvious theory significance and practice significance. Using the deductive method and the essential factor analytic method and so on researches the market yearned for the level depended on the city of red-tourism area and proposes the methods through the realistic market degree of satisfaction , potential market intention rate and synthesis surveys to the red-tourism area market to yearn for the level, the using questions survey procedure, the interview law, the mathematical statistic analytic method have carried on the real diagnosis to Shaoshan red-tourism area.The article altogether divides into six parts: The first part is an introduction,the summary carries on the traveling source of tourist market and red-tourism present situation, elaborated the research significance, mentality and the research technique;The second part is the theorical basis, firstly the paper has carried on the limits to the important concepts, next introduced three main theories entered the basis in the paper;The third part elaborates three kind of market performance depending on red-tourism area of cities;The fourth part introduces three methods surveying the market to yearn for the level;The fifth part is the partial for the real diagnosis, using three kind of market method to survey Shaoshan's market yearned for the level;The sixth part is the conclusion.Through the research, we can obtain the following conclusions: (1) the concept of market yearned for the level can instruct effectively thetourist market development, it enriches the region tourism development, the region tourism market and the cultural tourism development theory and so on , and provides certain reference value to the region competition and cooperation model. (2) the survey methods have certain scientific nature. (3) The case real has surveyed the method of scientific nature, and explained: Red-tourism area of city has high market yearn for the level;The market growth is good;The market development potential is big.